Perancangan Visual Novel Untuk Mengedukasi Mengenai Permasalahan Hubungan Parasosial Terhadap Vtuber

Arkantoro, Alyssa Shalma Choirunissa (2025) Perancangan Visual Novel Untuk Mengedukasi Mengenai Permasalahan Hubungan Parasosial Terhadap Vtuber. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Virtual YouTuber (vtuber) merupakan sebuah subkultur online yang sedang berkembang pesat, di mana seorang konten kreator menggunakan avatar digital fiktif untuk mereprentasikan dirinya. Salah satu genre konten yang populer dalam komunitas ini adalah Boyfriend Experience (BFE) dan Girlfriend Experience (GFE), dimana vtuber memainkan peran palsu sebagai pasangan romantis dari penonton. Meskipun ditegaskan bahwa konten tersebut bukan hubungan nyata antara mereka dan penonton, tidak sedikit penggemar yang memaknai interaksi tersebut secara personal hingga melahirkan keterikatan yang disebut sebagai hubungan parasosial. Untuk menjawab permasalahan ini, maka dirancang sebuah media game edukatif berbentuk visual novel untuk mengajarkan pengambilan batasan yang tepat dalam menjalankan hubungan parasosial dengan vtuber. Perancangan media mengintegrasikan pendekatan konseling self-management, dengan mekanisme permainan yang menekankan bahwa keputusan untuk terlibat dalam perilaku parasosial berada sepenuhnya pada tangan pemain, disertai konsekuensi akhir yang berbeda-beda. Proses penelitian menggunakan studi literatur, depth interview dengan psikolog serta vtuber korporat, dan kuesioner terhadap penggemar vtuber secara online. Luaran berupa sebuah visual novel dengan empat bab cerita, empat ending berbeda, 16 ilustrasi, dan tiga karakter yang mengemulasikan kehidupan sebagai seorang penggemar vtuber yang memiliki ikatan parasosial berlebihan terhadap dan konsekuensi darinya. Diharapkan permainan mampu menunjukkan bahaya hubungan parasosial pada baik penggemar vtuber maupun yang awam, serta membantu dalam memahami batasan-batasan yang dibutuhkan.
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Virtual YouTuber (vtuber) is a trending online subculture where content creators use a fictional digital avatar to represent themselves. One of the most popular forms of content within its community are Boyfriend Experience (BFE) and Girlfriend Experience (GFE), where a vtuber roleplays as the audience’s significant other. Although clearly stated that these roleplays do not reflect the real-life relations between the vtuber and them, many fans consume these contents in a personal and emotional level, resulting in what is called a parasocial relationship. While many cases have shown the negative impact of a parasocial relationship taken too far, the importance of preserving the privacy of vtubers and setting the boundaries are still generally taken very lightly. As a solution to this problem, an educative game media in the form of a visual novel is developed in order to teach fans how to set the correct amount of boundaries within a parasocial with vtubers. The game design integrates the self-management counselling technique, where gameplays allow players to take parasocial decisions by their own will, while showing what the consequences of those choices might be. The research process uses literature studies, depth interview with corporate vtubers and a psychologist, as well as an online questionnaire for vtuber fans. The design output results in a four-chaptered visual novel, with sixteen illustrations and four different endings that reflects the life and consequences of a vtuber fan with parasocial attachments. It is hoped that the game can show the dangers of parasocial relationships for both newer and more experienced vtuber fans, as well as help understand the needed limits for these type of relationship.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Hubungan Parasosial, Virtual YouTuber, Visual Novel, Parasocial Relationship, Virtual YouTuber, Visual Novel
Subjects:	B Philosophy. Psychology. Religion > BF Psychology L Education > L Education (General) N Fine Arts > N Visual arts (General) For photography, see TR
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User:	Alyssa Shalma Choirunissa Arkantoro
Date Deposited:	05 Aug 2025 07:06
Last Modified:	11 Aug 2025 03:44
URI:	http://repository.its.ac.id/id/eprint/127012

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