Studi Niat Generasi Muda Dalam Menggunakan Energi Terbarukan Dengan Pendekatan Theory Of Planned Behavior

Gitaningtyas, Komang Somya (2025) Studi Niat Generasi Muda Dalam Menggunakan Energi Terbarukan Dengan Pendekatan Theory Of Planned Behavior. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Indonesia memiliki potensi energi terbarukan yang besar, namun pemanfaatannya masih rendah. Di era digital, media sosial berperan penting dalam memengaruhi keputusan individu, termasuk dalam penggunaan energi terbarukan. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi niat generasi muda di Surabaya dalam menggunakan energi terbarukan, sebagai bagian dari upaya mendorong transisi energi berkelanjutan. Pendekatan yang digunakan adalah Theory of Planned Behavior (TPB) yang diuraikan melalui komponen utamanya dan diperluas dengan variabel eksternal social media information (SMI). Data dikumpulkan melalui kuesioner daring yang disebarkan secara online dan offline kepada responden berusia 16–30 tahun yang berdomisili di Surabaya serta aktif menggunakan media sosial dalam enam bulan terakhir. Sebanyak 450 data valid dianalisis menggunakan pendekatan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS 4. Hasil penelitian menunjukkan bahwa model TPB yang diuraikan mampu menjelaskan niat perilaku secara signifikan, dengan perceived behavioral control sebagai prediktor dominan, yang dipengaruhi oleh self-efficacy, kesiapan infrastruktur, dan kemampuan finansial. attitude juga berperan penting, terutama saat energi terbarukan dianggap bermanfaat dan sesuai dengan gaya hidup. Sebaliknya, persepsi kemudahan penggunaan berdampak negatif terhadap sikap, mencerminkan evaluasi kritis terhadap teknologi yang terlalu disederhanakan. Subjective norm tidak berpengaruh signifikan terhadap niat. Dalam model lanjutan, variabel SMI memiliki pengaruh langsung dan tidak langsung terhadap niat melalui attitude dan perceived behavioral control. Secara keseluruhan, niat generasi muda untuk menggunakan energi terbarukan dibentuk tidak hanya oleh faktor internal, tetapi juga oleh informasi yang diperoleh melalui media sosial.
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Indonesia has significant renewable energy potential, yet its utilization remains low. In the digital era, social media plays a crucial role in influencing individual decisions, including the adoption of renewable energy. This study aims to analyze the factors influencing the intention of young people in Surabaya to use renewable energy, as part of efforts to support a sustainable energy transition. The research adopts the Theory of Planned Behavior (TPB), elaborated through its core components and extended with an external variable, Social media information (SMI). Data were collected through an online questionnaire distributed both digitally and offline to respondents aged 16–30 who reside in Surabaya and have been active social media users within the past six months. A total of 450 valid responses were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach with the assistance of SmartPLS 4. The results indicate that the extended TPB model significantly explains behavioral intention, with Perceived behavioral control emerging as the dominant predictor, influenced by Self-efficacy, infrastructure readiness, and financial capability. Attitude also plays a significant role, especially when renewable energy is perceived as beneficial and compatible with one's lifestyle. Conversely, Perceived Ease of Use negatively affects Attitude, reflecting a critical evaluation of technologies perceived as overly simplified. Meanwhile, Subjective norm does not significantly influence intention. In the extended model, the SMI variable shows both direct and indirect effects on intention through Attitude and Perceived behavioral control. Overall, the Intention to Use Renewable Energy among young people is shaped not only by internal factors such as Attitude and perceived control, but also significantly influenced by information encountered through social media.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Energi Terbarukan, Generasi Muda, Media Sosial, Teori Perilaku Terencana, PLS-SEM, Renewable Energy, Youth, Social Media, Theory of Planned Behavior, PLS-SEM
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Regional & Urban Planning > 35101-(S2) Master Thesis
Depositing User:	Komang Somya Gitaningtyas
Date Deposited:	05 Aug 2025 09:38
Last Modified:	05 Aug 2025 09:38
URI:	http://repository.its.ac.id/id/eprint/127060

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