Analisis Investasi Teknologi Selular 3G PT. 'X'

Hermawan, Okky (2008) Analisis Investasi Teknologi Selular 3G PT. 'X'. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Akhir tahun 2006, beberapa penyedia jasa layanan seluler terbesar di Indonesia mulai berlomba untuk memperkenalkan produk barn mereka yang disebut dengan 3G, dimana penyedia jasa layanan seluler menghadirkan beberapa layanan, antara lain High Speed Data dan Internet Access, Mobile TV, Multiplayer Games, Video Call, Mobile Video, Video Content dan Full Track Music Download. Kemajuan perkembangan teknologi ini membuat banyak penyedia jasa layanan seluler mengadopsi reknologi generasi rerbaru ini dalam berebut pelanggan sebanyak mungkin untuk memenangkan persaingan. PT. "X" sebagai salah satu penyediajasa layanan seluler di Indonesia, berkeinginan memanfaatkan teknologi telekomunikasi untuk meningkatkan loyalitasnya kepada pelanggan. Sehingga PT. "X" melakukan investasi untuk infrastruktur teknologi 3G (Generasi ke-3). Agar investasi teknologi telekomunikasi 3G yang dilakukan oleh PT. "X" nantinya menjadi berfaedah, maka perlu adanya perhitungan tingkat pengembalian investasi atau Return On Investment (ROI) dalam menganalisis pengeluaran dan pendapatan, sehingga dapat dibuat cash flow dari masa ekonomis ( umur alat atau lama waktu pakai perangkat yang ada sebelum munculnya teknologi baru) teknologi telekomunikasi yang digunakan, dengan metode Net Present Value (NPV). Pada analisis investasi yang telab dilakukan, didapatkan hasil net present value sebesar Rp. 5,795,558,707,- pada tahun ketujuh, sehingga investasi teknologi selular 3G yang dilakukan oleh PT. "X" mempunyai prospek yang layak dan dapat dipertimbangkan
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At the end of 2006, several of the largest cellular service providers in Indonesia began competing to introduce their new product called 3G, where cellular service providers present several services, including High Speed ​​Data and Internet Access, Mobile TV, Multiplayer Games, Video Call, Mobile Video, Video Content and Full Track Music Download. The progress of this technological development has made many cellular service providers adopt this new generation technology in the fight for as many customers as possible to win the competition. PT. "X" as one of the cellular service providers in Indonesia, wants to utilize telecommunications technology to increase its loyalty to customers. So PT. "X" invests in 3G (3rd Generation) technology infrastructure. In order for the investment in 3G telecommunications technology made by PT. "X" to be beneficial, it is necessary to calculate the rate of return on investment or Return On Investment (ROI) in analyzing expenses and income, so that cash flow can be made from the economic period (the life of the device or the length of time the device was used before the emergence of new technology) of the telecommunications technology used, with the Net Present Value (NPV) method. In the investment analysis that has been carried out, the results obtained are a net present value of Rp. 5,795,558,707,- in the seventh year, so that the investment in 3G cellular technology made by PT. "X" has decent prospects and can be considered

Item Type:	Thesis (Other)
Additional Information:	RSMa 332.6 Her a-1 2008 (weding)
Uncontrolled Keywords:	return on investment, net present value
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning. H Social Sciences > HD Industries. Land use. Labor > HD62.15 Total quality management.
Divisions:	Faculty of Mathematics and Science > Mathematics > 44201-(S1) Undergraduate Thesis
Depositing User:	EKO BUDI RAHARJO
Date Deposited:	18 Sep 2025 06:57
Last Modified:	18 Sep 2025 06:57
URI:	http://repository.its.ac.id/id/eprint/128299

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