Visualisasi Data Customer Profiling Perusahaan Batamindo Menggunakan Looker Studio

Rizqullah, Fadhiil Hanif and Nahdi, Daru Fadhilah (2025) Visualisasi Data Customer Profiling Perusahaan Batamindo Menggunakan Looker Studio. Project Report. [s.n.], [s.l.]. (Unpublished)

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Abstract

Kerja Praktik ini bertujuan untuk merancang dan mengembangkan dashboard customer profiling perusahaan-perusahaan di kawasan Batamindo dengan memanfaatkan Google Spreadsheets sebagai sumber data utama dan Looker Studio sebagai platform visualisasi. Dashboard ini dibuat untuk menyajikan informasi profil perusahaan secara interaktif, terstruktur, dan mudah dipahami, sehingga dapat mendukung proses analisis serta pengambilan keputusan strategis oleh pihak manajemen. Data yang digunakan mencakup berbagai atribut seperti lokasi perusahaan, jenis industri, produk atau jasa yang ditawarkan, serta potensi kesesuaian dengan lini bisnis dengan PT Integrasi Aviasi Solusi. Proses pengolahan data dilakukan melalui tahapan pembersihan, transformasi, dan pemisahan nilai multi kategori agar sesuai dengan format yang dapat divisualisasikan secara efektif. Hasil dari implementasi ini berupa dashboard yang mampu menampilkan distribusi kesesuaian lini bisnis serta mengidentifikasi peluang kerjasama potensial. Dengan demikian, dashboard ini berfungsi sebagai alat bantu analisis yang mendukung transparansi, efisiensi, dan ketepatan dalam pengambilan keputusan berbasis data.
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This internship aims to design and develop a customer profiling dashboard for companies in the Batamindo area using Google Spreadsheets as the main data source and Looker Studio as the visualization platform. This dashboard is created to present company profile information in an interactive, structured, and easy-to-understand manner, thereby supporting the analysis process and strategic decision-making by management. The data used includes various attributes such as company location, industry type, products or services offered, and potential compatibility with PT Integrasi Aviasi Solusi's business lines. The data processing is carried out through stages of cleaning, transformation, and separation of multi-category values to suit a format that can be visualized effectively. The result of this implementation is a dashboard that displays the distribution of business line compatibility and identifies potential collaboration opportunities. Thus, this dashboard serves as an analytical tool that supports transparency, efficiency, and accuracy in data-driven decision making.

Item Type:	Monograph (Project Report)
Uncontrolled Keywords:	Dashboard, Customer Profile, Looker Studio, Spreadsheet, Profil Pelanggan
Subjects:	Q Science > QA Mathematics > QA76.9.I52 Information visualization
Divisions:	Faculty of Intelligent Electrical and Informatics Technology (ELECTICS) > Informatics Engineering > 55201-(S1) Undergraduate Thesis
Depositing User:	Fadhiil Hanif Rizqullah
Date Deposited:	23 Dec 2025 00:57
Last Modified:	23 Dec 2025 00:57
URI:	http://repository.its.ac.id/id/eprint/129126

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