Analisis Social Sustainability terhadap Masyarakat Kelurahan Jambangan Surabaya dalam Program CSR PT Pertamina Patra Niaga Integrated Terminal Surabaya

Zulkarnain, Alivio Rozaqnanda (2026) Analisis Social Sustainability terhadap Masyarakat Kelurahan Jambangan Surabaya dalam Program CSR PT Pertamina Patra Niaga Integrated Terminal Surabaya. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Corporate Social Responsibility (CSR) sebagai bagian dari inisiatif PT Pertamina Patra Niaga Integrated Terminal Surabaya, melaksanakan program CSR yakni Kampung Wisata Ekoriparian (KWE) Geblak Jambangan (Gerakan Balik Kanan) di Kelurahan Jambangan Surabaya. Program Kampung Wisata Ekoriparian (KWE) Geblak Jambangan (Gerakan Balik Kanan) merupakan upaya mereposisi rumah warga yang awalnya membelakangi sungai menjadi menghadap ke sungai yang bertujuan merubah perliku masyarakat yang suka membuang sampah ke Sungai. Program Kampung Wisata Ekoriparian (KWE) Geblak Jambangan berlangsung sejak 2019. Penelitian ini bertujuan menganalisis pelaksanaan dan dampak program CSR PT Pertamina Patra Niaga Integrated Terminal Surabaya terhadap Social Sustainability pada masyarakat Kelurahan Jambangan. Penelitian ini menggunakan penelitian metode kualitatif dengan pendekatan fenomenologi. Metode pengumpulan data dilakukan dengan studi literatur, studi dokumentasi, observasi, dan wawancara terhadap 20 informan yang ditentukan dengan cara purposive sampling dan data yang telah diperoleh dianalisis menggunakan teknik analisis data meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pelaksanaan program CSR tidak hanya menghasilkan berhasil menciptakan masyarakat yang lebih berdaya dan mandiri. Selain itu, dampak program CSR PT Pertamina Patra Niaga Integrated Terminal Surabaya terbukti mampu meningkatkan keberlanjutan sosial masyarakat melalui penguatan interaksi sosial, kohesi komunitas, dan kemandirian ekonomi. Namun, terdapat beberapa aspek yang perlu ditingkatkan, seperti aspek digitalisasi dan pemasaran berbasis teknologi bagi pelaku UMKM, karena pelaku UMKM di Kelurahan Jambangan kurang mendapatkan pelatihan digitalisasi. Maka untuk itu program CSR PT Pertamina Patra Niaga Integrated Terminal Surabya perlu mengadakan program inkubasi bisnis sosial (social enterprise incubation) agar setiap kelompok binaan mampu mengelola kegiatan ekonominya secara profesional dan berdaya saing.
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Corporate Social Responsibility (CSR) as part of the initiative of PT Pertamina Patra Niaga Integrated Terminal Surabaya, implemented a CSR program namely the Geblak Jambangan Ecoriparian Tourism Village (KWE) (Turn Right Movement) in Jambangan Village, Surabaya. The Geblak Jambangan Ecoriparian Tourism Village (KWE) program (Turn Right Movement) is an effort to reposition residents' houses that were originally facing the river to facing the river which aims to change the behavior of people who like to throw garbage into the river. The Geblak Jambangan Ecoriparian Tourism Village (KWE) program has been running since 2019. This study aims to analyze the implementation and impact of the CSR program of PT Pertamina Patra Niaga Integrated Terminal Surabaya on Social Sustainability in the Jambangan Village community. This study uses qualitative research methods with a phenomenological approach. The data collection method was carried out by literature study, documentation study, observation, and interviews with 20 informants determined by purposive sampling and the data obtained were analyzed using data analysis techniques including data reduction, data presentation, and conclusion drawing. The results of the study indicate that the implementation of the CSR program not only resulted in the successful creation of a more empowered and independent community. In addition, the impact of the CSR program of PT Pertamina Patra Niaga Integrated Terminal Surabaya has been proven to be able to improve the social sustainability of the community through strengthening social interaction, community cohesion, and economic independence. However, there are several aspects that need to be improved, such as the aspect of digitalization and technologybased marketing for MSMEs, because MSMEs in Jambangan Village lack digitalization training. Therefore, the CSR program of PT Pertamina Patra Niaga Integrated Terminal Surabaya needs to hold a social business incubation program (social enterprise incubation) so that each fostered group is able to manage their economic activities professionally and competitively.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Corporate Social Responsibility, Social Sustainability, Kampung Wisata Ekoriparian (KWE) Geblak Jambangan (Gerakan Balik Kanan). Corporate Social Responsibility, Social Sustainability, Kampung Wisata Ekoriparian (KWE) Geblak Jambangan (Gerakan Balik Kanan).
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Developmental Studies > 60201-(S1) Undergraduate Thesis
Depositing User:	Alivio Rozaqnanda Zulkarnain
Date Deposited:	28 Jan 2026 07:47
Last Modified:	28 Jan 2026 07:47
URI:	http://repository.its.ac.id/id/eprint/129157

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