Penegembangan Produk Tas Dengan Konsep Movement Mechanism Menggunakan Material Kulit Dan Kayu

Adriyan, Mohamad Burhan (2022) Penegembangan Produk Tas Dengan Konsep Movement Mechanism Menggunakan Material Kulit Dan Kayu. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Subsektor fashion menyumbang 56% dari ekspor kreatif Indonesia. Hal itu menunjukkan bahwa fashion merupakan komoditi dengan peluang besar di Indonesia. Di sisi lain, diperlukan inovasi agar dapat bersaing di tengah tumbuhnya industri fashion nasional. Salah satu peluang inovasi adalah penggunaaan bahan kulit dan kayu untuk salah satu produk fashion, yaitu apparel. Penelitian ini bertujuan untuk memanfaatkan kulit dan kayu. Dimana tas memiliki sistem mekanisme dari kayu, material yang mudah dipakai agar dijadikan peluang diferensiasi produk tas untuk UKM Arli Fashion craft agar mampu bersaing dalam dunia fashion. Perancangan diawali dengan mind mapping, benchmarking, mood board, dilanjutkan dengan pengambilan data primer melalui observasi dan kuesioner. Selanjutnya dilakukan analisis terhadap sasaran pengguna (user target) potensial menggunakan teknik analisis persona. Analisis tersebut diikuti dengan analisis bagian tas, analisis karakter kulit dan kayu serta cara pengolahannya. Konsep desain yang akan dirancang diterapkan pada produk tas dan menjadi ciri khas yang membedakan dengan desain produk tas yang lain.
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The fashion sub-sector accounts for 56% of Indonesia's creative exports. This shows that fashion is a commodity with great opportunities in Indonesia. On the other hand, innovation is needed in order to compete in the midst of the growing national fashion industry. One of the innovation opportunities is the use of leather and wood for one of the fashion products, namely apparel. This study aims to utilize leather and wood. Where the bag has a mechanism system made of wood, a material that is easy to use, so that it can be used as an opportunity for bag product differentiation for Arli Fashion Craft SMEs to be able to compete in the fashion world. The design begins with mind mapping, benchmarking, mood board, followed by primary data collection through observation and questionnaires. Furthermore, an analysis of the potential user target (user target) is carried out using persona analysis techniques. This analysis is followed by an analysis of the bag section, an analysis of the character of the leather and wood and how they are processed. The design concept that will be designed is applied to bag products and becomes a characteristic that distinguishes it from other bag product designs

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Tas Kulit kombinasi sistem mekanisme, Diferensiasi Produk, Leather bag combination mechanism system, Product Differentiation
Subjects:	N Fine Arts > NC Drawing Design Illustration N Fine Arts > NK Decorative arts Applied arts Decoration and ornament
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis
Depositing User:	Mr. Marsudiyana -
Date Deposited:	02 Jan 2026 08:55
Last Modified:	02 Jan 2026 08:55
URI:	http://repository.its.ac.id/id/eprint/129222

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