Widnyani, Putu (2022) Re-Desain Interior Ramada Encore Hotel Kuta Dengan Konsep Contemporer Balinese Folk Art Untuk Menambah Daya Tarik Pengunjung. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Bali adalah ikon pariwisata Indonesia di mata dunia. Pariwisata Bali sudah menjadi tujuan wisata dunia yang terkenal di seluruh manca negara. Budaya dan keunikan adat istiadat Bali serta alamnya yang asri dengan berbagai keindahan pada masing-masing potensi yang dikelola dengan berbagai kemasan membuat Pariwisata Bali semakin berkembang. Dengan berkembangnya bidang pariwisata, kebutuhan akan akomodasi pun meningkat. Hal ini bisa dilihat dari banyaknya pembangunan hotel beberapa tahun terakhir. Salah satu diantaranya adalah Ramada Encore Hotel Kuta. Ramada Encore Hotel didirikan sejak tahun 2016. Ramada Encore Hotel adalah hotel rekreasi bintang 4 yang berlokasi di area pusat wisata Kuta. Kehadirannya sebagai penyedia akomodasi pariwisata liburan dengan konsep unik. Ramada Encore Hotel mengalami perubahan manajemen yang diharapkan dapat membantu meningkatkan pariwisata Bali di kancah Internasional. Oleh karena itu, penyegaran dalam interior dibutuhkan. Dibutuhkan desain yang dapat mengoptimalkan karakteristik identitas hotel sesuai dengan tujuan, visi, misi, dan core value. Konsep perancangan yang digunakan yaitu “Balinese Folk Art” yang berarti mengaplikasikan kekayaan unsur identitas dan seni tradisional Bali pada perancangan interior Ramada Encore Hote Kuta dengan pengaplikasian yang mengikuti perkembangan jaman. Tema Balinese Folk Art dicapai dengan penerapan konsep Arsitektur Bali dan aplikasi kerajinan seni tradisional Bali pada elemen interior. Penerapan dalam bentuk desain tersebut diwujudkan dalam konsep layout open plan, bentuk furniture yang sederhana, transformasi kamasan, lontar, kain endek, komposisi bentuk geometris dan garis lengkung, penggunaan warna yang terintegrasi dengan alam, dan pemilihan material khas lokal. Diharapkan, dengan menerapkan konsep ini pada perancangan Ramada Encore Hote Kuta dapat menjadi hotel yang tak hanya memiliki daya tarik, namun juga dapat memperkenalkan kebudayaan local pada pengunjung.
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Bali is an icon of Indonesian tourism in the eyes of the world. Bali tourism has become a world-famous tourist destination in all countries. The culture and uniqueness of Balinese customs as well as its beautiful nature with various beauties in each potential that are managed in various packages make Bali tourism increasingly develop. With the development of the tourism sector, the need for accommodation also increases. This can be seen from the number of hotel developments in the last few years. One of them is the Ramada Encore Hotel Kuta. Ramada Encore Hotel was founded in 2016. Ramada Encore Hotel is a 4-star recreational hotel located in the central tourist area of Kuta. Its presence as a provider of holiday tourism accommodation with a unique concept. Ramada Encore Hotel underwent a management change which is expected to help increase Bali tourism in the international arena. Therefore, a refresh in the interior is needed. It takes a design that can optimize the characteristics of the hotel's identity in accordance with the goals, vision, mission, and core values. The design concept used is "Balinese Folk Art" which means applying the rich elements of identity and traditional Balinese art in the interior design of Ramada Encore Hotel Kuta with applications that keep up with the times. The Balinese Folk Art theme is achieved by applying the concept of Balinese architecture and the application of traditional Balinese art crafts to the interior elements. The application in the form of design is manifested in the concept of open plan layouts, simple furniture forms, transformation of kamasan, lontar, endek fabrics, composition of geometric shapes and curved lines, use of colors that are integrated with nature, and selection of local materials. It is hoped that by applying this concept to the design of the Ramada Encore Hotel Kuta, it can become a hotel that not only has charm, but can also introduce local culture to visitors.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Hotel, Kontemporer, Balinese Folk Art., Hotel, Contemporary, Balinese Folk Art. |
| Subjects: | N Fine Arts > NA Architecture > NA2750 Architectural design. N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90221-(S1) Undergraduate Thesis |
| Depositing User: | Mr. Marsudiyana - |
| Date Deposited: | 05 Jan 2026 03:12 |
| Last Modified: | 05 Jan 2026 03:12 |
| URI: | http://repository.its.ac.id/id/eprint/129240 |
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