Pengembangan Model Pengambilan Keputusan Untuk Penentuan Saluran Distribusi Ekspor Pada Industri Furnitur (Studi Kasus: CV XYZ)

Milanka, Lifty (2026) Pengembangan Model Pengambilan Keputusan Untuk Penentuan Saluran Distribusi Ekspor Pada Industri Furnitur (Studi Kasus: CV XYZ). Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Kegiatan ekspor Indonesia didominasi oleh sektor nonmigas, salah satunya industri furnitur B2B. Dalam praktiknya, perusahaan furnitur perlu memilih secara tepat antara saluran ekspor langsung dan tidak langsung. Namun, aktivitas ekspor kerap dilakukan tanpa landasan analitis yang memadai, sementara itu perusahaan membutuhkan keputusan yang berorientasi pada perolehan profit yang optimal. Penelitian ini merupakan studi kasus pada CV XYZ, sebuah perusahaan furnitur dengan pangsa pasar Amerika Serikat, Afrika Selatan, dan Spanyol, yang menjadi objek pengembangan model matematis berbasis Mixed-Integer Linear Programming (MILP) untuk memaksimalkan profit dan mengoptimalkan saluran distribusi ganda dalam konteks ekspor. Model ini dikembangkan sebagai dasar pengambilan keputusan distribusi berbasis perhitungan kuantitatif, sehingga dapat membantu perusahaan memaksimalkan margin profit melalui dua saluran distribusi. Pendekatan yang digunakan adalah metode kuantitatif pengembangan model dengan bantuan RStudio dan solver GLPK untuk membentuk model MILP dengan fungsi objektif maksimasi profit. Kendala model merepresentasikan kondisi aktual perusahaan, meliputi kapasitas produksi, permintaan, dan penyimpanan. Parameter dan asumsi kuantitatif diperoleh dari data historis satu tahun yang mencakup biaya, harga per lini produk, kapasitas produksi, dan permintaan. Hasil pemodelan menunjukkan bahwa saluran langsung memberikan kontribusi profit yang lebih unggul sebesar 52,99% dibandingkan saluran tidak langsung karena perbedaan komponen biaya produksi dan harga jual. Model juga berhasil mengidentifikasi produk dengan kontribusi profit tertinggi. Tak hanya itu, terdapat tahap percobaan numerik dan analisis sensitivitas terhadap perubahan harga jual, kapasitas produksi, permintaan, serta kombinasi antara perubahan kapasitas produksi dengan permintaan yang menunjukkan keterkaitan antara perubahan tersebut dengan perolehan profit. Temuan ini memberikan dasar bagi pengambilan keputusan manajerial terkait pengelolaan saluran distribusi ganda pada perusahaan furnitur berorientasi ekspor serta menjadi referensi metodologis bagi penelitian selanjutnya.
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Indonesia’s export activities are dominated by the non-oil and gas sector, including the B2B furniture industry. In practice, furniture companies must carefully choose between direct and indirect export channels. However, export activities are often carried out without adequate analytical grounding, even though firms require profit-oriented decisions to achieve optimal profitability. This study presents a case study of CV XYZ, a furniture company serving markets in the United States, South Africa, and Spain, and develops a mathematical model based on Mixed-Integer Linear Programming (MILP) to maximize profit and optimize a dual distribution channel strategy in the context of export operations. The model is designed to support distribution decision-making through quantitative analysis, enabling the company to maximize profit margins across both distribution channels. A quantitative model development approach is employed using RStudio and the GLPK solver to formulate a MILP model with a profit-maximization objective function. The model constraints represent the firm’s actual operational conditions, including production capacity, demand, and storage limitations. Quantitative parameters and assumptions are derived from one year of historical data covering costs, prices by product line, production capacity, and demand. The results show that the direct export channel contributes 52.99% more profit to the company than the indirect channel, due to differences in production cost components and selling prices. The model also identifies the products with the highest profit contributions. In addition, numerical experiments and sensitivity analyses on changes in selling prices, production capacity, demand, and combined changes in capacity and demand demonstrate their relationship with profit outcomes. These findings provide a basis for managerial decision making regarding the management of dual distribution channels in export-oriented furniture firms and offer a methodological reference for future research.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Ekspor, Industri Furnitur, Mixed-Integer Linear Programming, Pengambilan Keputusan, Saluran Distribusi Ganda. Decision Making, Dual-Distribution Channels, Exports, Furniture Industry, Mixed-Integer Linear Programming.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD38.5 Business logistics--Cost effectiveness. Supply chain management. ERP
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Lifty Milanka
Date Deposited:	21 Jan 2026 05:45
Last Modified:	21 Jan 2026 05:45
URI:	http://repository.its.ac.id/id/eprint/129932

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