Analisis Tingkat Kesiapan dan Penerimaan Teknologi “Customer Monitoring Apps” di Industri Alat Berat dengan Pendekatan Technology Readiness and Acceptance Model (TRAM)

Saputra, Edo (2026) Analisis Tingkat Kesiapan dan Penerimaan Teknologi “Customer Monitoring Apps” di Industri Alat Berat dengan Pendekatan Technology Readiness and Acceptance Model (TRAM). Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Meskipun jumlah total pengguna terdaftar pada aplikasi UT Connect telah mencapai 6.579 akun, hanya 548 akun atau sekitar 8,3% yang tercatat sebagai Monthly Active Users. Kesenjangan ini menandakan adanya permasalahan tingkat penerimaan dan pemanfaatan teknologi. Secara psikologis, fenomena ini menggambarkan adanya psychological gap antara persepsi terhadap manfaat dan kemudahan aplikasi dengan keyakinan diri serta kesiapan individu untuk beradaptasi terhadap inovasi digital. Penelitian ini bertujuan untuk menganalisis tingkat kesiapan teknologi (technology readiness) dan tingkat penerimaan teknologi (technology acceptance) pengguna aplikasi UT Connect pada industri alat berat dengan menggunakan pendekatan Technology Readiness and Acceptance Model (TRAM). Analisis dilakukan melalui metode Structural Equation Modeling – Partial Least Square (SEM–PLS), meliputi pengujian outer model, inner model, serta pengujian hipotesis untuk menilai validitas, reliabilitas, dan hubungan antarkonstruk. Hasil penelitian menunjukkan bahwa seluruh konstruk memenuhi kriteria validitas dan reliabilitas. Pada aspek kesiapan teknologi, Optimism berpengaruh signifikan terhadap Perceived Usefulness, sedangkan Innovativeness, Discomfort, dan Insecurity tidak berpengaruh terhadap baik Perceived Usefulness maupun Perceived Ease of Use. Temuan ini mengindikasikan bahwa pengguna memiliki tingkat kesiapan yang baik dalam menerima inovasi digital, meskipun faktor negatif tidak memberikan pengaruh berarti. Pada aspek penerimaan teknologi, variabel Perceived Enjoyment, Technology Self-Efficacy, Perceived Ease of Use, dan Perceived Usefulness memberikan pengaruh signifikan terhadap sikap pengguna (Attitude Toward Using) dan perilaku penggunaan aktual (Actual Usage). Hubungan antara Perceived Ease of Use dan Perceived Usefulness juga terbukti kuat, dan sikap positif pengguna berpengaruh terhadap penggunaan aplikasi. Temuan penelitian ini memberikan pemahaman empiris bahwa model TRAM mampu menjelaskan faktor yang memengaruhi penerimaan dan penggunaan aplikasi digital serta dapat digunakan sebagai dasar meningkatkan efektivitas implementasi UT Connect.
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Although the total number of registered users of the UT Connect application has reached 6,579 accounts, only 548 accounts, or approximately 8.3%, are recorded as Monthly Active Users. This substantial gap signals challenges in technology acceptance and utilization levels among users. Psychologically, this phenomenon illustrates a psychological gap between perceptions of the application's benefits and ease of use versus users' self-confidence and individual readiness to adapt to digital innovations. This study aims to analyze the levels of technology readiness and technology acceptance among UT Connect users in the heavy equipment industry using the Technology Readiness and Acceptance Model (TRAM) approach. Analysis was conducted through Structural Equation Modeling–Partial Least Square (SEM–PLS) methodology, encompassing outer model testing, inner model evaluation, and hypothesis testing to assess construct validity, reliability, and inter-construct relationships. The results demonstrate that all constructs satisfy validity and reliability criteria. Regarding technology readiness, Optimism significantly influences Perceived Usefulness, while Innovativeness, Discomfort, and Insecurity show no significant effects on either Perceived Usefulness or Perceived Ease of Use. These findings indicate that users possess adequate readiness to accept digital innovations, despite negative factors exerting no meaningful influence. In terms of technology acceptance, the variables Perceived Enjoyment, Technology Self-Efficacy, Perceived Ease of Use, and Perceived Usefulness significantly affect users' Attitude Toward Using and Actual Usage behavior. The robust relationship between Perceived Ease of Use and Perceived Usefulness, coupled with positive user attitudes influencing application usage, further validates these dynamics. Overall, this research provides empirical understanding that the TRAM model effectively explains factors influencing digital application acceptance and usage, serving as a foundation for enhancing UT Connect implementation effectiveness

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Kata kunci: Technology Readiness, Technology Acceptance Model, TRAM, penerimaan teknologi, UT Connect, industri alat berat. Keywords: Technology Readiness, Technology Acceptance Model, TRAM, technology acceptance, UT Connect, heavy equipment industry
Subjects:	H Social Sciences > H Social Sciences (General) T Technology > T Technology (General) T Technology > T Technology (General) > T58.64 Information resources management
Divisions:	Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT)
Depositing User:	Edo Saputra
Date Deposited:	27 Jan 2026 03:40
Last Modified:	27 Jan 2026 03:40
URI:	http://repository.its.ac.id/id/eprint/130349

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