Analisis Sifat Artefak Workarounds Dalam Layanan Streaming Sepak Bola

Laksono, Muhammad Shalahuddin Arif (2026) Analisis Sifat Artefak Workarounds Dalam Layanan Streaming Sepak Bola. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Peningkatan popularitas layanan streaming (Vidio, beIN Sports, Mola TV, ESPN+) telah mengubah cara orang menonton olahraga, menawarkan akses langsung dan fleksibel. Namun, tantangan seperti buffering, geo-blocking, dan biaya langganan tinggi seringkali mengganggu pengalaman pengguna. Untuk mengatasi ini, pengguna sering mencari workarounds yaitu strategi alternatif untuk mengakses konten. Dalam studi sistem digital, workarounds selalu menghasilkan atau melibatkan artefak (produk buatan atau jejak digital) yang diciptakan, digunakan, atau dimodifikasi. Pemilihan artefak ini didasarkan pada seberapa baik artefak tersebut mendukung keberhasilan workaround, memastikan kelancaran, kenyamanan, dan keberlanjutan aktivitas menonton pengguna. Memahami artefak ini penting untuk riset sistem digital. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mendorong pengguna memilih sifat artefak workarounds saat mengakses layanan streaming pertandingan sepak bola, serta mendeskripsikan sifat artefak workarounds yang dipilih. Dengan menggunakan pendekatan kualitatif, data dalam penelitian ini dikumpulkan melalui wawancara semi dan observasi terhadap pengguna aktif yang memiliki pengalaman langsung dalam melakukan workarounds. Penelitian ini tidak hanya bertujuan mengidentifikasi pola strategi yang digunakan, tetapi juga memahami secara lebih dalam motivasi dan dinamika di balik pengambilan keputusan tersebut. Analisis komprehensif terhadap data menunjukkan bahwa kebutuhan akses yang stabil dan kebutuhan pengalaman visual merupakan motivasi paling dominan di balik pemilihan sifat artefak workarounds oleh penonton sepak bola dalam mengakses layanan streaming. Kedua motivasi utama ini, bersama dengan motivasi lainnya seperti kebutuhan artefak dianggap aman, kendala perilaku, kebutuhan real-time experience, akses olahraga beragam, serta menghindari pengeluaran finansial, secara kolektif melatarbelakangi tujuh sifat artefak workarounds yang teridentifikasi, yaitu: gratis, mudah diakses, konten kaya, rasa aman, populer di komunitas, kualitas streaming tinggi, dan fitur nyaman.
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The growing popularity of streaming services (Vidio, beIN Sports, Mola TV, ESPN+) has changed the way people watch sports, offering direct and flexible access. However, challenges like buffering, geo-blocking, and high subscription costs often disrupt the user experience. To overcome this, users frequently seek workarounds that is alternative strategies for accessing content. In digital system studies, workarounds always produce or involve artifacts (man-made products or digital traces) that are created, used, or modified. The selection of these artifacts is based on how well they support the success of the workaround, ensuring the continuity, comfort, and sustainability of the user's viewing activity. Understanding these artifacts is important for digital system research. This research aims to identify the factors that drive users to select the attributes of workaround artifacts when accessing football match streaming services, as well as to describe the characteristics of the chosen workaround artifacts. Utilizing a qualitative approach, the data for this study were collected through in-depth interviews and observation of active users who have direct experience in performing workarounds. This research intends not only to identify the patterns of strategies employed but also to gain a deeper understanding of the motivations and dynamics behind these decision-making processes. An in-depth analysis of the data reveals that the need for stable access and visual experience are the most dominant motivations driving the selection of workaround artifact characteristics by football viewers in accessing streaming services. These two primary motivations, alongside others such as guaranteed access security, behavioral constraint patterns, the need for real-time experience, diverse sports access, and cost efficiency, collectively underpin the seven identified characteristics of workaround artifacts: free, accessible, rich content, perceived security, community popularity, high streaming quality, and convenient features.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Artefak, Layanan Streaming, Workarounds, Open Coding, Penelitian Kualitatif, Penonton Sepak Bola, Artifact, Streaming Services, Workarounds, Open Coding, Qualitative Research, Football Viewers
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HV Social pathology. Social and public welfare > HV6691 Fraud--Prevention T Technology > T Technology (General) > T58.64 Information resources management
Divisions:	Faculty of Intelligent Electrical and Informatics Technology (ELECTICS) > Information System > 57201-(S1) Undergraduate Thesis
Depositing User:	Muhammad Shalahuddin Arif Laksono
Date Deposited:	27 Jan 2026 07:01
Last Modified:	27 Jan 2026 07:01
URI:	http://repository.its.ac.id/id/eprint/130499

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