Identifikasi Faktor-Faktor Prioritas Pengembangan Museum Sepuluh Nopember dengan Pendekatan City Branding

Agung, Rhanantya Relintang Putri (2026) Identifikasi Faktor-Faktor Prioritas Pengembangan Museum Sepuluh Nopember dengan Pendekatan City Branding. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Museum Sepuluh Nopember Surabaya merupakan destinasi wisata sejarah yang memiliki nilai historis tinggi sebagai representasi identitas Kota Pahlawan. Namun demikian,potensi tersebut belum diiringi dengan peningkatan tingkat kunjungan yang optimal, sehingga diperlukan strategi penguatan city branding yang berbasis pada faktor-faktor prioritas berdasarkan bobot relative tertinggi dalam pengembangan museum. Data yang diperlukan dalam penelitian ini diperoleh melalui survei primer yang berfokus pada wawancara kuesioner delphi kepada tujuh orang panel ahli serta survei sekunder melalui studi literatur, dokumen, dan observasi lapangan Data diolah melalui metode fuzzy delphi method dan analytical hierarchy process. Hasil analisis FDM menunjukkan bahwa seluruh variabel city branding yang dikaji telah mencapai konsensus dan dinilai relevan, dengan indikator penggunaan teknologi interaktif sebagai salah satu variabel dengan tingkat kepentingan tinggi. Selanjutnya, hasil AHP menunjukkan bahwa aspek prioritas pengembangan museum adalah aspek potential, sedangkan pada tingkat variabel adalah program edukasi sejarah dan budaya sebagai variabel prioritas pengembangan Museum Sepuluh Nopember. Temuan penelitian ini diharapkan dapat menjadi dasar rekomendasi bagi pengelola museum dan Pemerintah Kota Surabaya dalam merumuskan strategi city branding yang lebih efektif dan berkelanjutan untuk pengembangan wisata sejarah.
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The Nopember 10 Museum in Surabaya is a historical tourism destination with high historical value, serving as a representation of the identity of the City of Heroes. However, this potential has not yet been accompanied by an optimal increase in visitor numbers. Therefore, a city branding strengthening strategy is required, based on priority factors with the highest relative weights in museum development. The data used in this study were obtained through primary surveys, focusing on Delphi questionnaire interviews with seven expert panelists, as well as the secondary surveys through literature reviews, document analysis, and field observations. The data were analyzed using the Fuzzy Delphi Method (FDM) and the Analytical Hierarchy Process (AHP). The results of the FDM analysis indicate that all examined city branding variables reached consensus and were considered relevant, with the use of interactive technology identified as one of the variables with a high level of importance. Then, the AHP results show that the potential aspect is the top priority in museum development, while at the variable level, historical and cultural education programs emerge as the primary development priority for the 10 Nopember Museum. The findings of this study are expected to serve as a basis for recommendations to museum managers and the Surabaya City Government in formulating more effective and sustainable city branding strategies for the development of historical tourism.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	city branding, wisata sejarah, museum, Fuzzy Delphi Method, Analytical Hierarchy Process =============================================================================== city branding, historical tourism, museum, Fuzzy Delphi Method, Analytical Hierarchy Process
Subjects:	A General Works > AM Museums (General). Collectors and collecting (General) A General Works > AM Museums (General). Collectors and collecting (General) G Geography. Anthropology. Recreation > G Geography (General) > G155 Tourism G Geography. Anthropology. Recreation > G Geography (General) > G155.A55 Tourism and city planning
Divisions:	Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Geophysics Engineering > 33201-(S1) Undergraduate Thesis
Depositing User:	Rhanantya Relintang Putri Agung
Date Deposited:	28 Jan 2026 07:44
Last Modified:	28 Jan 2026 07:44
URI:	http://repository.its.ac.id/id/eprint/130801

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