Strategi Bertahan Hidup dan Mempertahankan Martabat: Studi Fenomenologis pada Ultrapoor Womenpreneur

Royhanah, Umi (2026) Strategi Bertahan Hidup dan Mempertahankan Martabat: Studi Fenomenologis pada Ultrapoor Womenpreneur. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Penelitian ini bertujuan untuk mengeksplorasi bagaimana ultrapoor womenpreneur bertahan hidup di tengah keterbatasan struktural serta memaknai peran wirausaha dalam memengaruhi martabat diri mereka. Menggunakan metode kualitatif dengan pendekatan Interpretative Phenomenological Analysis (IPA), penelitian ini menggali pengalaman mendalam dari 11 partisipan. Hasil penelitian menunjukkan bahwa strategi bertahan hidup terbentuk melalui logika Effectuation. Para pelaku usaha menerapkan efisiensi ketat dengan memanfaatkan sumber daya yang ada (bird-in-hand) dan meminimalisir risiko finansial (affordable loss), yang dalam praktiknya sering kali menuntut pengorbanan tubuh seperti menahan lapar demi menjaga keutuhan modal usaha. Selain itu, terbentuk mekanisme pertahanan diri yang kuat untuk menghindari jeratan utang berbunga tinggi, didasari prinsip bahwa ketenangan batin lebih berharga daripada ekspansi usaha yang berisiko.
Lebih jauh, penelitian ini menemukan bahwa wirausaha dimaknai bukan sekadar aktivitas ekonomi, melainkan instrumen untuk memulihkan harga diri. Peran ganda sebagai ibu terbukti menjadi sumber resiliensi mental utama, bukan hambatan. Kemampuan membangun kepercayaan (trust) dengan pemasok berhasil menggantikan ketiadaan jaminan aset fisik, memberikan mereka legitimasi sosial dan mengubah status dari pihak yang bergantung menjadi sosok mandiri yang diakui lingkungan. Secara implisit, penelitian ini mendukung pencapaian Sustainable Development Goals (SDGs), khususnya Tujuan 1 (Tanpa Kemiskinan), Tujuan 5 (Kesetaraan Gender), dan Tujuan 8 (Pekerjaan Layak dan Pertumbuhan Ekonomi) melalui pemberdayaan perempuan di sektor informal.

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This study aims to explore how ultrapoor womenpreneur survive amidst structural constraints and how they interpret the role of entrepreneurship in influencing their dignity. Employing a qualitative method with an Interpretative Phenomenological Analysis (IPA) approach, this research delves into the lived experiences of 11 participants. The findings reveal that survival strategies are formed through Effectuation logic. These entrepreneurs apply strict efficiency by utilizing available resources (bird-in-hand) and minimizing financial risks (affordable loss), which in practice often demands bodily sacrifice, such as enduring hunger to maintain business capital integrity. Additionally, a strong self-defense mechanism is developed to avoid high-interest debt traps, based on the principle that peace of mind is more valuable than risky business expansion.
Furthermore, this study finds that entrepreneurship is interpreted not merely as an economic activity, but as an instrument to restore self-worth. The dual role of motherhood proves to be a primary source of mental resilience rather than a barrier. The ability to build trust with suppliers succeeds in replacing the absence of physical collateral, providing them with social legitimacy and transforming their status from dependent parties into independent figures recognized by the community. Implicitly, this study supports the achievement of Sustainable Development Goals (SDGs), particularly Goal 1 (No Poverty), Goal 5 (Gender Equality), and Goal 8 (Decent Work and Economic Growth) through women's empowerment in the informal sector.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	dignity, lived experience, phenomenology, ultrapoor womenpreneur
Subjects:	H Social Sciences > HB Economic Theory > HB615 Entrepreneurship. H Social Sciences > HD Industries. Land use. Labor > HD62.5 New business enterprises. Business incubators. H Social Sciences > HQ The family. Marriage. Woman
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Umi Royhanah
Date Deposited:	28 Jan 2026 09:06
Last Modified:	28 Jan 2026 09:06
URI:	http://repository.its.ac.id/id/eprint/130859

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