Kuncoro, Bambang (2026) Perancangan Dan Strategi Implementasi Model Bisnis Mobile Charging Untuk Kendaraan Listrik Menggunakan Pendekatan Business Model Canvas (Studi Kasus: PT Petirindo Jaya Abadi). Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Penelitian ini merancang model bisnis mobile charging untuk kendaraan listrik menggunakan Business Model Canvas pada PT Petirindo Jaya Abadi. Kesenjangan antara pertumbuhan kendaraan listrik (177,32% year-on-year pada 2024) dan keterbatasan infrastruktur SPKLU (hanya 3.233 unit pada 2024, target 31.859 unit pada 2030) menjadi latar belakang penelitian ini. Metodologi menggunakan pendekatan kualitatif-kuantitatif melalui wawancara, kuesioner (30 responden), dan analisis SWOT serta matriks strategis. Hasil penelitian menghasilkan Business Model Canvas yang komprehensif dengan sembilan elemen dan strategi implementasinya. Strategi implementasi terpilih fokus pada: (1) pengembangan platform digital aplikasi mobile sebagai channel distribusi prioritas; (2) diversifikasi revenue streams melalui paket langganan bulanan dan partnership revenue sharing; (3) pembangunan kemitraan strategis dengan PLN, komunitas EV, dan property developer untuk penetrasi pasar yang optimal. Model bisnis mobile charging yang dirancang layak secara ekonomi dengan proyeksi pendapatan Rp 3 miliar (tahun 1) hingga Rp 12 miliar (tahun 3), dan strategi implementasi yang fokus pada digitalisasi serta partnership strategis memposisikan PT Petirindo Jaya Abadi sebagai pemain utama dalam infrastruktur charging inovatif di Indonesia.
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This research designs a business model for mobile charging of electric vehicles using the Business Model Canvas approach at PT Petirindo Jaya Abadi. The gap between the rapid growth of electric vehicles (177.32% year-on-year in 2024) and limited EV charging infrastructure (only 3,233 units in 2024, with a target of 31,859 units by 2030) forms the background of this study. The methodology employs a qualitative-quantitative approach through interviews, questionnaires (30 respondents), and SWOT analysis combined with strategic matrices. The research results produce a comprehensive Business Model Canvas with nine elements and its implementation strategy. The selected implementation strategy focuses on: (1) development of a mobile application digital platform as the priority distribution channel; (2) diversification of revenue streams through monthly subscription packages and partnership revenue sharing; (3) establishment of strategic partnerships with PLN, EV communities, and property developers for optimal market penetration. The designed mobile charging business model is economically viable with projected revenue of IDR 3 billion (year 1) to IDR 12 billion (year 3), and the implementation strategy emphasizing digitalization and strategic partnerships positions PT Petirindo Jaya Abadi as a key player in innovative charging infrastructure in Indonesia.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Mobile Charging, Kendaraan Listrik, Business Model Canvas, Analisis SWOT, Strategi Implementasi, PT Petirindo Jaya Abadi, Electric Vehicle, Business Model Canvas, SWOT Analysis, Implementation Strategy |
| Subjects: | T Technology > T Technology (General) T Technology > TS Manufactures > TS170 New products. Product Development T Technology > TS Manufactures > TS171 Product design |
| Divisions: | Interdisciplinary School of Management and Technology (SIMT) > 78201-System And Technology Innovation |
| Depositing User: | Bambang Kuncoro |
| Date Deposited: | 23 Sep 2026 08:28 |
| Last Modified: | 23 Sep 2026 08:28 |
| URI: | http://repository.its.ac.id/id/eprint/131151 |
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