Perancangan Kampanye Pencegahan dan Penanggulangan Dampak Ikan Hias Jenis Asing Invasif di Indonesia

Haq, Dayyan Nashrul (2026) Perancangan Kampanye Pencegahan dan Penanggulangan Dampak Ikan Hias Jenis Asing Invasif di Indonesia. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Hewan jenis asing invasif (JAI) merupakan masalah diseluruh dunia. Hal ini dikarenakan JAI yang terlepas ke alam dapat menyebabkan kerugian secara ekonomi, ekosistem dan juga kesehatan. Namun, di Indonesia sendiri, JAI utamanya ikan hias, masih banyak ditemui di pasaran dan terlepas ke alam. Oleh karena itu, perlu dilakukan sosialisasi kepada masyarakat untuk membantu menanggulangi dan mencegah dampak dari JAI ikan hias, hai ini dilakukan dengan melakukan kampanye lingkungan. Untuk merancang kampanye ini dilakukan pengumpulan data primer dan sekunder untuk mengetahui karakteristik target audiens dan materi kampanye menggunakan metode studi literatur, FGD, kuesioner, observasi, dan wawancara. Dari hasil penelitian dirancanglah big idea "Kenalikan Kendalikan" yang menggambarkan pengenalan dan pengendalian JAI ikan hias. Dari big idea ini diturunkan ke media-media yang sesuai dengan preferensi target audiens. Media yang digunakan terbagi menjadi media sosial, media cetak dan ambient media. Hasil test yang dilakukan kepada audiens mendapatkan respons yang baik, dengan mereka setuju dan memahami pesan yang disampaikan oleh kampanye.
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Invasive alien species (IAS) are a global problem. This is because IAS that escape into the wild can cause economic, ecosystem, and health damage. However, in Indonesia itself, IAS, mainly ornamental fish, are still widely found in the market and escape into the wild. Therefore, it is necessary to raise awareness among the public to help mitigate and prevent the impact of ornamental fish IAS. This is done by conducting environmental campaigns. To design these campaigns, primary and secondary data were collected to determine the characteristics of the target audience and campaign materials using literature studies, focus group discussions, questionnaires, observations, and interviews. From the research results, the big idea “Kenalikan Kendalikan” (Control and Manage) was designed, which describes the recognition and control of ornamental fish IAS. From this big idea, it was translated into media that suited the preferences of the target audience. The media used were divided into social media, print media, and ambient media. The results of the test conducted on the audience received a good response, with them agreeing and understanding the message conveyed by the campaign.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Jenis Asing Invasif, Kampanye Lingkungan, Ikan Hias, Invasive alien species, environmental campaign, ornamental fish
Subjects:	Q Science > QH Biology > QH75 Nature conservation. Landscape protection. Biodiversity conservation. Endangered species and ecosystems (General). Habitat conservation. Ecosystem management. Conservation biology
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User:	Dayyan Nashrul Haq
Date Deposited:	29 Jan 2026 08:17
Last Modified:	29 Jan 2026 08:17
URI:	http://repository.its.ac.id/id/eprint/131187

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