Barlian, Noer Aisyah Barlian (2025) Pengaruh Digitalization Readiness, Digital Mindset And Digital Culture Terhadap Digitalization Value Di Perusahaan Multibisnis. Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Di era disrupsi teknologi yang semakin masif, perusahaan dituntut untuk beradaptasi dan bertransformasi agar tetap relevan dan kompetitif. Transformasi digital menjadi sebuah keniscayaan, bahkan bagi perusahaan yang beroperasi diwilayah yang rendah penggunaan teknologi karena indeks pembangunan manusia yang rendah. Oleh karena itu, perusahaan multibisnis yang sedang melakukan transformasi digital memiliki berbagai tantangan secara internal dan eksternal. Penelitian ini bertujuan untuk menentukan apakah digitalization readiness, digital mindset, digital culture mempengaruhi digitalization value. Metode analisis dilakukan secara kuantitatif dengan melakukan penyebar menggunakan kuesioner yang selanjutnya dianalisis dengan Structural Equation Modeling- Partial Least Square (SEM-PLS). Data yang digunakan dalam penelitian ini adalah hasil survei kuesioner yang ditujukan kepada karyawan di perusahaan multibisnis yang menggunakan teknologi dalam proses operasionalnya. Penelitian ini menunjukkan bahwa digitalization readiness berpengaruh terhadap digital mindset, digital culture, namun tidak berpengaruh terhadap digitalization value. Digitalization readiness melalui digital mindset berpengaruh terhadap digitalization value, serta melalui digital culture berpengaruh terhadap digitalization value.
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In an era of increasingly massive technological disruption, companies are required to adapt and transform to remain relevant and competitive. Digital transformation has become a necessity, even for companies operating in regions with low technology adoption due to low human development indices. Therefore, multi-business companies undergoing digital transformation face various challenges, both internally and externally. This research aims to determine whether digitalization readiness, digital mindset, and digital culture influence digitalization value. The analysis method is quantitative, using a questionnaire that is subsequently analyzed with Structural Equation Modeling- Partial Least Square (SEM-PLS). The data used in this research is the result of a questionnaire survey aimed at employees in multi-business companies that use technology in their operational processes. The findings showed that digitalization readiness influences digital mindset and digital culture but does not have a direct effect on digitalization value. Digitalization readiness has an effect on digitalization value through digital mindset, and also through digital culture.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Digital Culture, Digital Mindset, Digitalization Readiness, Digitalization Value |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > H61.4 Forecasting in the social sciences |
| Divisions: | Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT) |
| Depositing User: | Noer Aisyah Barlian |
| Date Deposited: | 31 Jan 2026 12:59 |
| Last Modified: | 31 Jan 2026 12:59 |
| URI: | http://repository.its.ac.id/id/eprint/131356 |
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