Putra, Apta Jayeng Dwi (2025) Analisis Strategi Ekspansi Distribusi Kopi Diet UMKM 'SORGTIME' melalui Sepeda Listrik dan Vending Mesin untuk Optimalisasi Keputusan Investasi. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
UMKM “SORGTIME” sebagai produsen kopi diet berbasis sorgum menghadapi tantangan dalam memilih strategi distribusi yang paling tepat untuk memperluas jangkauan pasar secara efisien. Penelitian ini bertujuan untuk menganalisis strategi ekspansi distribusi melalui dua alternatif kanal, yaitu sepeda listrik dan vending machine, sebagai dasar pengambilan keputusan investasi yang optimal. Penelitian dilakukan dengan pendekatan kuantitatif melalui analisis biaya investasi dan operasional, proyeksi pendapatan, serta evaluasi kelayakan finansial menggunakan indikator Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), dan Benefit-Cost Ratio (B/C Ratio). Selain itu, penelitian juga menggunakan analisis SWOT untuk mengevaluasi kekuatan dan kelemahan masing-masing metode distribusi serta analisis sensitivitas untuk menguji ketahanan strategi terhadap perubahan variabel pasar. Hasil penelitian menunjukkan bahwa kedua metode distribusi memiliki karakteristik dan potensi pasar yang berbeda. Sepeda listrik unggul dalam fleksibilitas dan interaksi langsung dengan konsumen, sementara vending machine lebih kuat dalam efisiensi dan skalabilitas. Dari sisi kelayakan finansial, vending machine memberikan nilai NPV dan IRR yang lebih tinggi dalam skenario pertumbuhan permintaan yang stabil. Berdasarkan hasil analisis komprehensif, strategi distribusi yang optimal adalah model hybrid yang menggabungkan keunggulan kedua metode untuk menjangkau pasar secara luas dan berkelanjutan. Penelitian ini memberikan rekomendasi strategis bagi UMKM dalam merancang ekspansi distribusi berbasis data dan efisiensi investasi.
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The SME "SORGTIME," a producer of sorghum-based diet coffee, faces the challenge of selecting the most appropriate distribution strategy to efficiently expand its market reach. This study aims to analyze distribution expansion strategies through two alternative channels: electric bicycles and vending machines, as a basis for optimal investment decision-making. The study was conducted using a quantitative approach through investment and operational cost analysis, revenue projections, and financial feasibility evaluation using Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), and Benefit-Cost Ratio (B/C Ratio) indicators. Furthermore, the study employed a SWOT analysis to evaluate the strengths and weaknesses of each distribution method, as well as a sensitivity analysis to test the strategy's resilience to changes in market variables. The results show that both distribution methods have distinct characteristics and market potential. Electric bicycles excel in flexibility and direct interaction with consumers, while vending machines are stronger in efficiency and scalability. In terms of financial feasibility, vending machines provide higher NPV and IRR values in a stable demand growth scenario. Based on the comprehensive analysis, the optimal distribution strategy is a hybrid model that combines the advantages of both methods to reach the market broadly and sustainably. This research provides strategic recommendations for MSMEs in designing data-based distribution expansion and investment efficiency.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Strategi ekspansi, distribusi kopi diet, UMKM, vending machine, sepeda listrik, kelayakan investasi, model hybrid, Expansion strategy, diet coffee distribution, MSMEs, vending machines, electric bicycles, investment feasibility, hybrid models. |
| Subjects: | H Social Sciences > HB Economic Theory > HB846.2 Cost benefit analysis |
| Divisions: | Faculty of Industrial Technology and Systems Engineering (INDSYS) > Industrial Engineering > 26201-(S1) Undergraduate Thesis |
| Depositing User: | Apta Jayeng Dwi Putra |
| Date Deposited: | 02 Feb 2026 07:53 |
| Last Modified: | 02 Feb 2026 07:53 |
| URI: | http://repository.its.ac.id/id/eprint/131683 |
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