Analysis Of Tourist Visiting Intention In Halal Tourism In Indonesia

Zhufar, Sulthan Alif Fadgham (2026) Analysis Of Tourist Visiting Intention In Halal Tourism In Indonesia. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Pariwisata halal dianggap memiliki nilai strategis bagi Indonesia karena potensinya untuk menarik sebagian besar pasar perjalanan Muslim global, dengan memanfaatkan keselarasan budaya dan agama negara. Memahami pendorong pilihan wisatawan Muslim terhadap pariwisata halal sangat penting untuk peningkatan daya saing Indonesia. Studi ini bertujuan untuk meneliti faktor-faktor yang memengaruhi niat wisatawan Muslim untuk mengunjungi pariwisata halal di Indonesia, dengan menggunakan kerangka kerja Push-Pull-Mooring (PPM) untuk secara sistematis mengkategorikan dan menganalisis faktor-faktor tersebut. Metode kuantitatif digunakan dengan pengumpulan data primer melalui survei online terhadap wisatawan Muslim di Indonesia. Data dianalisis menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM). Studi ini mengungkapkan bahwa faktor-faktor tersebut tidak semuanya memiliki pengaruh signifikan terhadap niat untuk berkunjung. Faktor pelarian (escapism) dan atribut halal tidak memiliki pengaruh signifikan, mungkin karena prioritas faktor lain seperti penyegaran spiritual dan religiusitas. Namun, studi ini mengungkapkan bahwa citra destinasi halal, penyegaran spiritual, dan religiusitas memiliki pengaruh signifikan terhadap niat untuk berkunjung. Studi ini penting bagi para pembuat kebijakan yang membutuhkan informasi tentang faktor-faktor yang memengaruhi niat wisatawan Muslim untuk mengunjungi wisata halal.
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Halal tourism is considered to have strategic value for Indonesia due to its potential to attract a significant portion of the global Muslim travel market, leveraging the country's cultural and religious alignment. Understanding the drivers of Muslim travelers’ choices of halal tourism is essential for the improvement of Indonesia’s competitiveness. This study aims to examine the factors that influence Muslim tourists intention to visit halal tourism in Indonesia, utilizing the Push-Pull-Mooring (PPM) framework to systematically categorize and analyze these factors. A quantitative method is used with primary data collection through online surveys of Muslim tourists in Indonesia. The data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). This study revealed that the factors do not all have significant effects on the intention to visit. Escapism and halal attributes do not have significant effects, possibly due to the prioritization of other factors such as spiritual refreshment and religiosity. However, the study revealed that halal destination image, spiritual refreshment, and religiosity have significant effects on the intention to visit. The study is important for policymakers who need information on the factors that influence Muslim tourists intention to visit halal tourism.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Halal Tourism, Visiting Intention, Push-Pull-Mooring (PPM), Religiosity, Indonesia
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > G155 Tourism
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Sulthan Alif Fadgham Zhufar
Date Deposited:	18 Feb 2026 00:31
Last Modified:	18 Feb 2026 00:31
URI:	http://repository.its.ac.id/id/eprint/132462

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