Penggabungan Algoritma Vigenère Cipher dan Caesar Cipher untuk Karakter Unicode

rahardian, naufal rizky (2022) Penggabungan Algoritma Vigenère Cipher dan Caesar Cipher untuk Karakter Unicode. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Seiring dengan berkembangnya perekonomian di Indonesia, bisnis dari berbagai sektor pun semakin berkembang terutama pada industri makanan dan minuman. Terbukti dengan semakin bertambahnya jumlah coffee shop di Indonesia maka tingkat persaingan juga meningkat. Perkembangan ini mempengaruhi suatu bisnis dalam membangun brand loyalty untuk menciptakan consumer satisfaction melalui brand equity agar mampu bersaing dengan pesaing. Permasalahan yang menjadi fokus pada penelitian Tugas Akhir ini adalah Belikopi saat ini harus lebih memperhatikan pelanggan. Dimana kepuasan pelanggan terhadap produk dari Belikopi menjadi masalah yang penting untuk menjaga keberlangsungan suatu bisnis. Selain itu juga bagaimana upaya dari Belikopi dalam menciptakan suatu keloyalitasan pelanggan serta bagaimana upaya Belikopi dalam menciptakan suatu diferensiasi yang mampu menunjang keberhasilan dari Belikopi. Tugas akhir ini bertujuan untuk menganalisis consumer-based brand equity dan menguji peran consumer satisfaction sebagai mediasi antara consumer-based brand equity dengan brand loyalty. Metode yang digunakan pada penelitian ini menggunakan Structural Equation Modeling. Pengambilan data dilakukan dengan menggunakan kuesioner yang disebarkan ke responden yang pernah mengonsumsi produk dan merasakan pelayanan di Belikopi. Penelitian menggunakan metode Confirmatory Factor Analysis untuk menguji metode Structural Equation Modeling untuk menganalisis data dan model penelitian dengan memanfaatkan software SPSS dan AMOS. Model penelitian mengacu pada penelitian (Nam & Whyatt, 2011) dimana consumer-based brand equity sebagai variabel dependen, brand loyalty sebagai variabel independen, dan consumer satisfaction sebagai variabel mediasi. Penelitian ini menghasilkan analisa hubungan variabel yang dapat mempengaruhi brand loyalty. Faktor-faktor pada consumer-based brand equity yang dapat mempengaruhi brand loyalty adalah physical quality, staff behavior, ideal-self congruence, brand identification, dan lifestyle congruence. Variabel consumer satisfaction memiliki peran sebagai partial mediation untuk menghubungkan physical quality, staff behavior, ideal-self congruence, brand identification, dan lifestyle congruence menuju brand loyalty. Penelitian ini memberikan nilai tambah berupa masukan terhadap suatu bisnis coffeeshop dalam memberikan nilai-nilai sesuai dengan yang diinginkan oleh pelanggan agar dapat menciptakan kepuasaan pelanggan yang nantinya dapat meningkatkan loyalitas pelanggan terhadap brand tersebut.
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Along with the development of the Indonesian economy, businesses from various sectors have also developed, especially in the food and beverage industry. As evidenced by the increasing number of coffee shops in Indonesia, competition also increases. This development affects a business in building brand loyalty to create consumer satisfaction through brand equity to be able to compete with competitors. The problem that is the focus of this final project research is that a business today must pay more attention to customers. Where customer satisfaction in this case is an important issue to maintain the continuity of the business and how a brand is able to create customer loyalty and how the efforts of a business to create differentiation that can support the success of the business. This final project aims to analyze consumer-based brand equity and examine the role of consumer satisfaction as a mediation between consumer-based brand equity and brand loyalty. The method used in this study uses Structural Equation Modeling. Data collection was carried out using a questionnaire distributed to respondents who had consumed the product and experienced the service at Belikopi. The study used the Confirmatory Factor Analysis method to test the Structural Equation Modeling method to analyze data and research models using SPSS and AMOS software. The research model refers to research (Nam & Whyatt, 2011) where consumer-based brand equity is the dependent variable, brand loyalty is the independent variable, and consumer satisfaction is the mediating variable. This study produces an analysis of the relationship of variables that can affect brand loyalty. Factors in consumer-based brand equity that can affect brand loyalty are physical quality, staff behavior, ideal-self congruence, brand identification, and lifestyle congruence. The consumer satisfaction variable has a role as a partial mediation to link physical quality, staff behavior, ideal-self congruence, brand identification, and lifestyle congruence to brand loyalty. This study provides added value by providing input on a coffee shop business in providing values according to what customers want to create customer satisfaction which in turn can increase customer loyalty to the brand.

Item Type:	Thesis (Other)
Additional Information:	RSSI 005.72 Rah p-1 2022
Uncontrolled Keywords:	Vigenère Cipher, Caesar Cipher, Unicode, Kriptografi, Enkripsi Simetris. Vigenère Cipher, Caesar Cipher, Unicode, Cryptography, Symmetric Encryption.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD30.213 Management information systems. Dashboards. Enterprise resource planning.
Divisions:	Faculty of Intelligent Electrical and Informatics Technology (ELECTICS) > Information System > 57201-(S1) Undergraduate Thesis
Depositing User:	Mr. Marsudiyana -
Date Deposited:	02 Jun 2026 08:01
Last Modified:	02 Jun 2026 08:01
URI:	http://repository.its.ac.id/id/eprint/133480

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