Hadiyanti, Alda Nandini (2022) Analisis Faktor Yang Memengaruhi Niat Pemilik Hewan Untuk Menggunakan Layanan Veterinary Telemedicine Dengan Model Utaut. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Veterinary telemedicine merupakan salah satu layanan yang muncul sebagai inovasi dalam bidang kesehatan hewan yang dapat mempermudah pemilik hewan dalam melakukan konsultasi kesehatan hewan tanpa harus mendatangi klinik secara langsung. Namun, penerimaan teknologi ini oleh pemilik hewan di Indonesia masih tergolong rendah. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi niat pemilik hewan untuk menggunakan layanan veterinary telemedicine dengan menggunakan model Unified Theory of Acceptance and Use of Technology (UTAUT). Variabel yang digunakan dalam penelitian ini meliputi Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, serta ditambahkan variabel tambahan yaitu Trust, Pet-Owner Relationship, dan Perceived Risk. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei yang disebarkan kepada pemilik hewan di Indonesia. Data yang terkumpul dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa Performance Expectancy, Effort Expectancy, Social Influence, dan Trust berpengaruh signifikan terhadap niat perilaku untuk menggunakan layanan veterinary telemedicine. Sedangkan Facilitating Conditions, Pet-Owner Relationship, dan Perceived Risk tidak memiliki pengaruh yang signifikan terhadap niat perilaku. Penelitian ini memberikan wawasan bagi penyedia layanan veterinary telemedicine untuk meningkatkan kualitas layanan dan membangun kepercayaan pengguna untuk meningkatkan adopsi teknologi di bidang kesehatan hewan.
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Veterinary telemedicine is one of the services that has emerged as an innovation in the field of animal health which can make it easier for pet owners to conduct animal health consultations without having to go to a clinic directly. However, the acceptance of this technology by pet owners in Indonesia is still relatively low. This study aims to analyze the factors that influence pet owners' intention to use veterinary telemedicine services using the Unified Theory of Acceptance and Use of Technology (UTAUT) model. The variables used in this study include Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and additional variables, namely Trust, Pet-Owner Relationship, and Perceived Risk. This study uses a quantitative method with a survey approach distributed to pet owners in Indonesia. The collected data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results of the study show that Performance Expectancy, Effort Expectancy, Social Influence, and Trust have a significant effect on behavioral intention to use veterinary telemedicine services. Meanwhile, Facilitating Conditions, Pet-Owner Relationship, and Perceived Risk do not have a significant influence on behavioral intention. This research provides insights for veterinary telemedicine service providers to improve service quality and build user trust to increase technology adoption in the field of animal health.
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | RSSI 658.834 2 Had a-1 2022 |
| Uncontrolled Keywords: | Veterinary Telemedicine. UTAUT. Pet Owner. Adoption. Veterinary Telemedicine. UTAUT. Pet Owner. Adoption. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.213 Management information systems. Dashboards. Enterprise resource planning. |
| Divisions: | Faculty of Intelligent Electrical and Informatics Technology (ELECTICS) > Information System > 57201-(S1) Undergraduate Thesis |
| Depositing User: | Mr. Marsudiyana - |
| Date Deposited: | 04 Jun 2026 02:45 |
| Last Modified: | 04 Jun 2026 02:45 |
| URI: | http://repository.its.ac.id/id/eprint/133549 |
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