Hanif, Hidjra (2022) Analisis Faktor-Faktor Yang Mempengaruhi Generasi Z Dalam Menggunakan Mobile Investment App Di Indonesia. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Fenomena investasi di kalangan Generasi Z di Indonesia menunjukkan tren peningkatan yang signifikan seiring dengan kemudahan akses melalui aplikasi investasi mobile. Namun, pemahaman mengenai faktor-faktor yang mempengaruhi minat dan perilaku Generasi Z dalam mengadopsi aplikasi tersebut masih perlu dikaji lebih mendalam. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi Generasi Z dalam menggunakan aplikasi investasi mobile dengan menggunakan kerangka model penerimaan teknologi yang disesuaikan. Data dikumpulkan melalui survei daring yang melibatkan responden Generasi Z di berbagai wilayah di Indonesia. Hasil penelitian menunjukkan bahwa variabel seperti kemudahan penggunaan, kemanfaatan yang dirasakan, serta pengaruh sosial memiliki dampak positif yang signifikan terhadap niat perilaku penggunaan aplikasi investasi. Temuan ini memberikan wawasan bagi penyedia aplikasi investasi dalam merancang strategi pemasaran dan pengembangan fitur yang lebih relevan dengan karakteristik Generasi Z.
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The investment phenomenon among Generation Z in Indonesia shows a significant upward trend along with the ease of access through mobile investment applications. However, the understanding of the factors that influence the interest and behavior of Generation Z in adopting these applications still needs to be studied more deeply. This study aims to analyze the factors that influence Generation Z in using mobile investment applications using a modified technology acceptance model framework. Data were collected through an online survey involving Generation Z respondents in various regions of Indonesia. The results showed that variables such as perceived ease of use, perceived usefulness, and social influence have a significant positive impact on behavioral intention to use investment applications. These findings provide insights for investment application providers in designing marketing strategies and feature development that are more relevant to the characteristics of Generation Z.
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | RSSI 332.6 Han a-1 2022 |
| Uncontrolled Keywords: | Generasi Z. Mobile Investment App. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.213 Management information systems. Dashboards. Enterprise resource planning. |
| Divisions: | Faculty of Intelligent Electrical and Informatics Technology (ELECTICS) > Information System > 57201-(S1) Undergraduate Thesis |
| Depositing User: | Mr. Marsudiyana - |
| Date Deposited: | 04 Jun 2026 04:06 |
| Last Modified: | 04 Jun 2026 04:06 |
| URI: | http://repository.its.ac.id/id/eprint/133557 |
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