Rahayuningrum, Putu Erika (2022) Penerapan Analisis Swot Dan Metode Hfl Ahp-Hfl Mabac Untuk Pemilihan Strategi Pengembangan Health And Wellness Tourism Di Bali. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Sektor pariwisata merupakan salah satu sektor yang memberikan kontribusi besar bagi perekonomian di Indonesia. Salah satu jenis pariwisata yang sedang dikembangkan di Indonesia khususnya di Bali adalah Health and Wellness Tourism. Pemilihan strategi pengembangan pariwisata merupakan tantangan karena melibatkan banyak kriteria dan ketidakpastian informasi. Oleh karena itu, diperlukan metode pengambilan keputusan yang mampu mengakomodasi ketidakpastian tersebut. Dalam penelitian ini, dilakukan pemilihan strategi pengembangan Health and Wellness Tourism di Bali menggunakan metode kombinasi yaitu analisis SWOT dan metode HFL AHP-HFL MABAC. Analisis SWOT digunakan untuk mengidentifikasi faktor-faktor strategis, sedangkan HFL AHP digunakan untuk menentukan bobot kriteria dan HFL MABAC digunakan untuk merangking strategi. HFL digunakan untuk menangani ketidakpastian informasi dalam bentuk linguistic term. Hasil penelitian menunjukkan bahwa strategi SO (Strengths-Opportunities) memiliki peringkat tertinggi yang terdiri dari strategi S1O1 (Memanfaatkan keindahan alam dan budaya Bali untuk mempromosikan Health and Wellness Tourism), strategi S3O1 (Mengembangkan infrastruktur pendukung untuk meningkatkan aksesibilitas dan kenyamanan wisatawan), dan strategi S4O2 (Meningkatkan kualitas layanan untuk menarik wisatawan).
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The tourism sector is one of the sectors that contributes significantly to the economy in Indonesia. One type of tourism that is being developed in Indonesia, especially in Bali, is Health and Wellness Tourism. Choosing a tourism development strategy is a challenge because it involves many criteria and information uncertainty. Therefore, a decision-making method capable of accommodating this uncertainty is needed. In this study, a strategy for developing Health and Wellness Tourism in Bali was selected using a combined method, namely SWOT analysis and the HFL AHP-HFL MABAC method. SWOT analysis is used to identify strategic factors, while HFL AHP is used to determine criteria weights and HFL MABAC is used to rank strategies. HFL is used to handle information uncertainty in the form of linguistic terms. The results showed that the SO (Strengths-Opportunities) strategy had the highest ranking, consisting of the S1O1 strategy (Utilizing Bali's natural beauty and culture to promote Health and Wellness Tourism), the S3O1 strategy (Developing supporting infrastructure to improve accessibility and tourist comfort), and the S4O2 strategy (Improving service quality to attract tourists).
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | RSMa 511.313 Rah p-1 2022 |
| Uncontrolled Keywords: | Aditya, M. D., 2021. Peningkatan Kualitas Layanan Pada Pemanfaatan Metode Fuzzy Ahp-Fuzzy Topsis Untuk Penentuan Prioritas Strategi Pengembangan Wisata. Aytekin, A., 2021. Comparative analysis of the neutrosophic AHP and TOPSIS methods in the selection of the supplier. Badi, I. & Bhettari, D. S., 2020. An Extended MABAC Method for Multiple-Criteria Group Decision-Making Based on Hesitant Fuzzy Linguistic Term Sets. Bo, R. & Qiao, L., 2019. Hesitant fuzzy linguistic term sets. Chen, C. T., 2000. Extensions of the TOPSIS for group decision-making under fuzzy environment. Ecer, F., 2018. Multi-criteria decision making for green supplier selection using interval type-2 fuzzy AHP: A case study of a home appliance manufacturer. He, P., 2019. A Multi-Criteria Decision-Making Method Based on Hesitant Fuzzy Linguistic Term Sets. Kaya, T. & Kahraman, C., 2011. Multicriteria renewable energy planning using an integrated fuzzy VIKOR & AHP methodology: Case study of Istanbul. Liu, H. C. & Wang, L., 2017. Hesitant fuzzy linguistic term sets for multi-criteria decision making. Pamučar, D. & Cirovic, G., 2015. The selection of transport and handling resources in logistics centers using Multi-Attributive Border Approximation area Comparison (MABAC). Peng, J. J., 2017. A multi-criteria decision-making method based on hesitant fuzzy linguistic term sets. Rukmi, A. M., 2021. Metode HFL AHP. Saaty, T. L., 1980. The Analytic Hierarchy Process. Tahriri, F., 2014. A review of supplier selection methods in manufacturing industries. Zadeh, L. A., 1965. Fuzzy sets. Zhang, X. & Xu, Z., 2014. Extension of TOPSIS to multiple criteria decision making with Pythagorean fuzzy sets. |
| Subjects: | Q Science > QA Mathematics |
| Divisions: | Faculty of Mathematics and Science > Mathematics > 44201-(S1) Undergraduate Thesis |
| Depositing User: | Mr. Marsudiyana - |
| Date Deposited: | 05 Jun 2026 02:28 |
| Last Modified: | 05 Jun 2026 02:28 |
| URI: | http://repository.its.ac.id/id/eprint/133591 |
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