Strategi Penanganan Dampak Pembangunan Pusat Perbelanjaan Rita Supermall Di Kota Purwokerto Terhadap Kondisi Sosial Ekonomi Masyarakat Kawasan Sekitar

cahyani, kintan (2022) Strategi Penanganan Dampak Pembangunan Pusat Perbelanjaan Rita Supermall Di Kota Purwokerto Terhadap Kondisi Sosial Ekonomi Masyarakat Kawasan Sekitar. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Dalam rangka pengembangan Kota Purwokerto menuju kota yang lebih maju, sesuai dengan arahan penyediaan fasilitas perdagangan dan jasa dengan skala regional seperti disebutkan dalam Perda Kabupaten Banyumas Nomor 10 Tahun 2011 terletak pada kawasan PKW Purwokerto termasuk didalamnya Kecamatan Purwokerto Timur sebagai lokus berdirinya ritel modern Rita Supermall. Keberadaan ritel modern baru terhadap suatu kawasan tentunya akan membawa dampak terhadap kondisi sosial dan ekonomi masyarakat disekitarnya baik positif maupun negatif. Dampak yang terjadi yaitu terkait peningkatan penyerapan kerja kawasan, timbulnya pengembangan lapangan usaha baru, serta kurangnya akses informasi dalam kemitraan dan minimnya keterkaitan antara pengelola dengan UMKM sekitar. Penelitian ini bertujuan untuk mengkaji faktor-faktor apa saja yang berpengaruh terhadap rumusan strategi dampak pembangunan Rita Supermall dengan menggunakan teknik analisis Delphi sesuai pendapat expert dan teknik analisis Triangulasi dalam perumusan strategi penanganannya. Berbagai dampak yang harus ditanggapi terkait keberadaan mall ini berdasarkan hasil analisis delphi yaitu terkait pengaruhnya dengan persepsi masyarakat terhadap pendirian ritel modern, penyerapan tenaga kerja, peluang kemitraan, dan pengembangan lapangan usaha. Sehingga luaran dari penelitian ini berupa rekomendasi strategi penanganan dampak pembangunan pusat perbelanjaan Rita Supermall terhadap kondisi sosial ekonomi masyarakat sekitar pada faktor persepsi masyarakat terhadap pendirian ritel modern, penyerapan tenaga kerja, peluang kemitraan, dan pengembangan lapangan usaha.
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In order to develop Purwokerto City towards a more developed city, in accordance with the direction of providing trade and service facilities on a regional scale as stated in the Banyumas Regency Regional Regulation Number 10 of 2011 located in the Purwokerto PKW area including the East Purwokerto District as the locus of the establishment of modern retail Rita Supermall. The existence of a new modern retail for an area will certainly have an impact on the social and economic conditions of the surrounding community, both positive and negative. The impacts that occur are related to increasing regional employment, the emergence of new business development, as well as lack of access to information in partnerships and the lack of linkage between managers and surrounding UMKM. This study aims to examine what factors influence the formulation of the Rita Supermall development impact strategy using the Delphi analysis technique according to expert opinions and Triangulation analysis techniques in the formulation of handling strategies. Various impacts that must be responded to regarding the existence of this mall based on the results of delphi analysis are related to its influence with public perceptions of modern retail establishments, employment, partnership opportunities, and business development. So that the output of this study is in the form of recommendations for strategies for handling the impact of the construction of the Rita Supermall shopping center on the socioeconomic conditions of the surrounding community on factors of public perception of the establishment of modern retail, employment, partnership opportunities, and business field development.

Item Type: Thesis (Other)
Additional Information: RSPW 338.9 Cah s-1 2022
Uncontrolled Keywords: Ritel Modern, Strategi Dampak Sosial Ekonomi, UMKM, Pedagang Kaki Lima, Delphi, Triangulasi. Modern Retail, Strategies on Socioeconomic Impacts, UMKM, Street Vendors, Delphi, Triangulation.
Subjects: H Social Sciences > HT Communities. Classes. Races > HT133 City and Towns. Land use,urban
Divisions: Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Regional & Urban Planning > 35201-(S1) Undergraduate Thesis
Depositing User: Mr. Marsudiyana -
Date Deposited: 23 Jun 2026 03:43
Last Modified: 23 Jun 2026 03:43
URI: http://repository.its.ac.id/id/eprint/133986

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