Adopsi Technology Acceptance Model (TAM) Dan Theory Of Planned Behavior (TPB) Terhadap Intention To Use EV Charging Station di Pertamina Green Energy Station

Putra, Dani Sanjaya (2026) Adopsi Technology Acceptance Model (TAM) Dan Theory Of Planned Behavior (TPB) Terhadap Intention To Use EV Charging Station di Pertamina Green Energy Station. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Percepatan transisi energi nasional mendorong Pertamina untuk mengembangkan Green Energy Station (GES) sebagai pusat layanan energi terintegrasi, termasuk penyediaan Electric Vehicle (EV) Charging Station. Meskipun ekosistem kendaraan listrik menunjukkan pertumbuhan yang progresif, tingkat pemanfaatan Stasiun Pengisian Kendaraan Listrik Umum (SPKLU) masih belum optimal, sehingga diperlukan kajian empiris mengenai determinan intention to use. Penelitian ini mengintegrasikan kerangka Theory of Planned Behavior (TPB) dan Technology Acceptance Model (TAM) untuk menganalisis pengaruh Attitude, Subjective Norm, Perceived Behavioral Control, Economic Factor, Green Advertising, Perceived Usefulness, dan Perceived Ease of Use terhadap niat penggunaan EV Charging Station di Pertamina GES. Pendekatan penelitian yang digunakan adalah kuantitatif dengan explanatory research. Data primer dikumpulkan melalui penyebaran kuesioner daring kepada 230 responden yang relevan dan dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS) melalui SmartPLS. Analisis mencakup pengujian validitas, reliabilitas, outer model, inner model, serta pengujian hipotesis. Temuan penelitian menunjukkan bahwa variabel Perceived Ease of Use, Subjective Norm, Green Advertising, dan Economic Factor berpengaruh positif dan signifikan terhadap intention to use EV Charging Station, sementara Perceived Usefulness, Attitude, dan Perceived Behavioral Control tidak signifikan serta Attitude tidak memediasi pengaruh variabel lainnya. Hasil ini menegaskan bahwa niat penggunaan lebih dipengaruhi faktor praktis, pengaruh sosial, pesan lingkungan, dan pertimbangan biaya. Temuan ini menjadi dasar rekomendasi strategis untuk memperkuat kemudahan layanan, lokasi fasilitas, kampanye lingkungan, dan dukungan kebijakan guna mempercepat adopsi infrastruktur energi berkelanjutan di Indonesia.
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The acceleration of the national energy transition has encouraged Pertamina to develop Green Energy Stations (GES) as integrated energy service centers, including the provision of Electric Vehicle (EV) Charging Stations. Although the electric vehicle ecosystem shows progressive growth, the utilization rate of Public Electric Vehicle Charging Station is still not optimal, so an empirical study is needed on the determinants of intention to use. This researchintegrates the Theory of Planned Behavior (TPB) and Technology Acceptance Model(TAM) frameworks to analyze the influence of Attitude, Subjective Norm, Perceived Behavioral Control, Economic Factor, Green Advertising, Perceived Usefulness, and Perceived Ease of Use on the intention to use EV Charging Stations in Pertamina GES. The research approach used is quantitative collected primary data from 230 respondents via an online questionnaire and analyzed it using SEM-PLS with SmartPLS for validity, reliability, and hypothesis testing. The findings of the study showed that the variables Perceived Ease of Use, Subjective Norm, Green Advertising, and Economic Factor had a positive and significant effect on the intention to use EV Charging Station, while Perceived Usefulness, Attitude, and Perceived Behavioral Control were not significant and Attitude did not mediate the influence of other variables. These results confirm that the intention of use is more influenced by practical factors, social influences, environmental messages, and cost considerations. These findings form the basis for strategic recommendations to strengthen ease of service, facility location, environmental campaigns, and policy support to accelerate the adoption of sustainable energy infrastructure in Indonesia.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Intention to Use, EV Charging Station, Theory of Planned Behavior, Technology Acceptance Model, SEM-PLS
Subjects:	T Technology > T Technology (General) > T58.8 Productivity. Efficiency
Divisions:	Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT)
Depositing User:	Dani Sanjaya Putra
Date Deposited:	28 Jun 2026 06:18
Last Modified:	28 Jun 2026 06:18
URI:	http://repository.its.ac.id/id/eprint/134095

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