Studi Pengembangan Rencana Strategis Klaster Inovasi Industri Kreatif - Kawasan Sains Teknologi - Its Dengan Metode Design Thinking

Setiawan, Andri (2022) Studi Pengembangan Rencana Strategis Klaster Inovasi Industri Kreatif - Kawasan Sains Teknologi - Its Dengan Metode Design Thinking. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Klaster Inovasi Industri Kreatif atau Creative Innovation Center (CIC) merupakan salah satu sub organisasi dari Science Techno Park (STP) yang dikelola oleh Institut Teknologi Sepuluh Nopember (ITS) Surabaya. STP adalah suatu kawasan terpadu sebagai wadah kolaborasi perguruan tinggi, pusat riset, industri, kewirausahaan, lembaga perekonomian, representasi pemerintah pusat atau daerah dalam satu lokasi yang memungkinkan aliran informasi dan teknologi terjalin lebih efisien menghasilkan nilai-nilai unggul. Creative Innovation Center (CIC) STP ITS sebagai salah satu klaster STP diarahkan untuk mendukung rencana jangka panjang transformasi ITS menjadi Research and Innovative University di tahun 2025 dan Entrepreneurial University di tahun 2035. Semangat transformasi ini berupa perubahan, pembaharuan dan pengembangan yang mengarah pada pembekalan civitas, mahasiswa dan alumni ITS tentang kemampuan creative, intuitive sharpness, higher order thinking melalui teknologi membentuk competitive global fluent generation for prosperity in advance humanity. Namun rumusan rencana strategis dan model bisnis CIC STP ITS masih belum ada, karena minimnya referensi ataupun penelitian mengenai CIC maupun STP. Penelitian ini bertujuan untuk mengidentifikasi permasalahan sekaligus peluang bagi CIC STP ITS. Temuan dari identifikasi permasalahan dan peluang tersebut dapat menjadi rekomendasi rumusan rencana strategis dan model bisnis, baik untuk CIC ITS maupun klaster industri kreatif lainnya dengan konteks serupa. Metode penelitian yang digunakan untuk mendefinisikan Strategic Plan dan Business Models adalah Design Thinking. Metode ini dipilih karena metode ini menekankan pada kepentingan pihak pengguna dan pengelola CIC STP ITS melalui proses empati dan fokus pada solusi. Fase Design Thinking merujuk pada teori Double Diamond, sedangkan pengembangan model bisnis memakai Business Model Canvas (BMC). Penelitian ini menggunakan teknik eksploratif deskriptif untuk menghasilkan usulan Strategic Plan (visi, misi, struktur organisasi) dan pengembangan Business Model (proyeksi finansial, isian BMC dan opsi inovasinya) dalam rangka menunjang rencana operasional CIC STP ITS tahun 2022- 2026.
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Creative Innovation Center (CIC) is one of the sub-organizations of the Science Techno Park (STP) which is managed by the Sepuluh Nopember Institute of Technology (ITS) Surabaya. STP is an integrated area as a forum for collaboration among universities, research centers, industry, entrepreneurship, economy institutions, representation of the central or regional government, in one location that allows the flow of information and technology to be more efficient to produce added values. Creative Innovation Center (CIC STP ITS) as one of the STP clusters is intended to support the long-term plan of transforming ITS into a Research and Innovative University in 2025 and Entrepreneurial University in 2035. Transformation spirit forms change, renewal and development that leads to the provision of the community, ITS students and alumni about creative abilities, intuitive sharpness, higher order thinking through technology to form a competitive global fluent generation for prosperity in advance humanity. However, the formulation of the strategic plan and business model for CIC STP ITS have not been found yet, due to the lack of references or research on CIC and STP. The study aims to identify problems as well as opportunities for CIC STP ITS. Findings from the identification of these problems and opportunities can be in the form of both recommendations for formulating strategic plan and business models that can be used for CIC ITS and any other creative industry clusters with similar contexts. The research method used to define the Strategic Plan and Business Models is Design Thinking. This method was chosen because this method emphasizes the interests of users and managers of CIC STP ITS through a process of empathy and focus on solutions. The Design Thinking phase refers to the Double Diamond theory, while the business model development uses the Business Model Canvas (BMC). This study uses descriptive exploratory techniques to produce Strategic Plan proposals (vision, mission, organizational structure) and Business Model development (financial projections, BMC entries and innovation options) in order to support the 2022-2026 CIC STP ITS operational plan.

Item Type:	Thesis (Masters)
Additional Information:	RTMT 658.401 2 Set s-1 2022
Uncontrolled Keywords:	Creative Innovation Center STP ITS, Rencana Strategis, Model Bisnis. Creative Innovation Center STP ITS, Strategic Plan, Business Model.
Subjects:	T Technology > T Technology (General)
Divisions:	Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT)
Depositing User:	Mr. Marsudiyana -
Date Deposited:	06 Jul 2026 00:53
Last Modified:	06 Jul 2026 00:53
URI:	http://repository.its.ac.id/id/eprint/134317

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