Pengembangan Skenario Mobile Commerce Pada Umkm Naik Kelas

Sari, Eka Novita (2022) Pengembangan Skenario Mobile Commerce Pada Umkm Naik Kelas. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Pemanfaatan mobile commerce memiliki pengaruh terhadap cara berbisnis dan interaksi antar pelanggan, dimana perusahaan mulai mengembangkan mobile commerce agar mampu melayani serta berinteraksi dengan pelanggan kapan saja dan dimana saja. Data yang didapat menunjukkan bahwa tren jual beli online dengan memanfaatkan mobile commerce saat ini telah menjadi gaya hidup baru masyarakat Indonesia. Munculnya pandemi covid-19 menyebabkan tren jual beli online yang terus meningkat serta perubahan perilaku konsumen yang memilih untuk jual beli secara online. Sehingga para pelaku usaha perlu memahami penerapan mobile commerce agar dapat bersaing meningkatkan jumlah pelanggan. Salah satu unit usaha yang perlu mempertimbangkan penerapan mobile commerce adalah Usaha Mikro Kecil Menengah UMKM. Karena UMKM memainkan peran penting dalam perekonomian global yang menjadi salah satu pendorong dalam pertumbuhan ekonomi. Dalam mengembangkan skenario, penelitian ini berfokus pada kerangka kerja mobile commerce dan praktik ITIL 4. Metode action research digunakan untuk menerapkan skenario pada UMKM, kemudian dilakukan evaluasi bagaimana skenario tersebut dapat membantu UMKM berkembang berdasarkan indikator UMKM naik kelas. Hasil penelitian menunjukkan seluruh aktifitas skenario yang diimplementasi dapat membantu UMKM naik kelas. Selain itu, terdapat faktor diluar skenario mobile commerce seperti: peningkatan kualitas layanan, inovasi produk, dan dukungan pemerintah.
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The use of mobile commerce has an influence on the way of doing business and interactions between customers, where companies begin to develop mobile commerce to be able to serve and interact with customers anytime and anywhere. The data obtained shows that the trend of buying and selling online by utilizing mobile commerce has now become a new lifestyle for Indonesian people. The emergence of the COVID-19 pandemic has led to an increasing trend of buying and selling online as well as changes in consumer behavior who choose to buy and sell online. So that business actors need to understand the application of mobile commerce in order to compete in increasing the number of customers. One of the business units that need to consider the application of mobile commerce is Micro, Small and Medium Enterprises, SMEs. Because SMEs play an important role in the global economy which is one of the drivers of economic growth. In developing scenarios, this research focuses on the mobile commerce framework and ITIL 4 practices. Action research methods are used to apply scenarios to SMEs, then evaluate how these scenarios can help SMEs develop based on SMEs advancing to grade indicators. The results of the study show that all of the implemented scenario activities can help SMEs advance to class. In addition, there are factors outside the mobile commerce scenario such as: improving service quality, product innovation, and government support.

Item Type:	Thesis (Masters)
Additional Information:	RTSI 658.402 1 Sar p-1 2022
Uncontrolled Keywords:	mobile commerce, pandemi covid-19, UMKM naik kelas, action research. mobile commerce, covid-19 pandemic, SMEs go up class, action research.
Subjects:	T Technology > T Technology (General) > T58.6 Management information systems
Divisions:	Faculty of Intelligent Electrical and Informatics Technology (ELECTICS) > Information System > 59101-(S2) Master Thesis
Depositing User:	Mr. Marsudiyana -
Date Deposited:	07 Jul 2026 04:24
Last Modified:	07 Jul 2026 04:24
URI:	http://repository.its.ac.id/id/eprint/134413

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