Dewanti, Lintang Nataniela (2026) Analisis Usability Terhadap User Experience (UX) Lintas Generasi Pada Website Berita Detik.com. Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Perkembangan teknologi digital dan meningkatnya akses internet menjadikan Website sebagai sarana utama masyarakat lintas generasi dalam memperoleh informasi. Namun, perbedaan karakteristik, tingkat literasi digital, dan preferensi penggunaan teknologi antar generasi berpotensi menimbulkan kesenjangan dalam pemanfaatan Website sebagai sumber informasi. Perbedaan tersebut tidak hanya memengaruhi pola akses informasi, tetapi kualitas interaksi pengguna terhadap sistem digital. Penelitian ini bertujuan menganalisis perbedaan tingkat Usability dan User Experience pada Website Detik.com lintas generasi, mengidentifikasi faktor Usability yang berpengaruh terhadap UX, serta menyusun rekomendasi perbaikan desain yang lebih inklusif. Penelitian menggunakan pendekatan kuantitatif dengan 400 responden, terdiri dari Baby Boomers 17 responden, Generasi X 99 responden, Generasi Y 124 responden, Generasi Z 128 responden, dan Generasi Alpha 32 responden. Instrumen disusun berdasarkan ISO 9241-11:2018 dan ISO/IEC 25010:2011 untuk variabel Usability, serta ISO 9241-210 untuk variabel UX. Data dikumpulkan melalui skenario tugas dan kuesioner, kemudian dianalisis menggunakan uji Kruskal-Wallis, post hoc, dan regresi linier berganda. Hasil penelitian menunjukkan perbedaan signifikan Usability dan UX antar generasi. Generasi Z memberikan penilaian tertinggi, sedangkan Generasi Alpha menunjukkan penilaian terendah. Analisis regresi menunjukkan faktor yang memengaruhi UX berbeda pada tiap generasi. Baby Boomers tidak menunjukkan pengaruh signifikan, Generasi X dipengaruhi operability dan user interface aesthetics, Generasi Y dan Z dipengaruhi user interface aesthetics dan accessibility, sedangkan Generasi Alpha dipengaruhi user error protection dan user interface aesthetics. Kesimpulannya, karakteristik generasi memengaruhi persepsi Usability dan UX Website berita. Rekomendasi diarahkan pada penyederhanaan tampilan, peningkatan keterbacaan,konsistensi navigasi, aksesibilitas, estetika antarmuka, dan perlindungankesalahan pengguna agar layanan digital Indonesia lebih adaptif dan mudah digunakan oleh seluruh kelompok usia.
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The development of digital technology and increasing internet access have made Websites a medium for people across generations to obtain information. However, differences in characteristics, digital literacy, and technology preferences may create gaps in using Websites as information sources. These differences affect information access patterns and interaction quality. This study aims to analyze Usability and User Experience (UX) differences on the Detik.com Website across generations, identify Usability factors influencing UX, and formulate inclusive design recommendations. This quantitative study involved 400 respondents: 17 Baby Boomers, 99 Generation X users, 124 Generation Y users, 128 Generation Z users, and 32 Generation Alpha users. The instrument was developed based on ISO 9241-11:2018 and ISO/IEC 25010:2011 for Usability variables, and ISO 9241-210 for UX variables. Data were collected through task scenarios and questionnaires, then analyzed using the Kruskal-Wallis test, post hoc, and multiple linear regression. Results show significant differences in Usability and UX across generations. Generation Z gave highest ratings, while Generation Alpha gave the lowest ratings. Regression analysis indicates that UX determinants differ across generations. Baby Boomers showed no significant Usability influence; Generation X was influenced by operability and user interface aesthetics; Generations Y and Z were influenced by user interface aesthetics and accessibility; and Generation Alpha was influenced by user error protection and user interface aesthetics. In conclusion, generational characteristics influence perceptions of Usability and UX on news Websites. Recommendations emphasize interface simplification, readability, navigation consistency, accessibility, interface aesthetics, and user error protection to create adaptive news services for all age groups.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Kegunaan, Pengalaman Pengguna, Lintas Generasi, Website berita Digital, Usability, User Experience, Across Generation, Digital News Website. |
| Subjects: | Q Science > QA Mathematics > QA278.2 Regression Analysis. Logistic regression T Technology > T Technology (General) > T59.7 Human-machine systems. |
| Divisions: | Faculty of Industrial Technology and Systems Engineering (INDSYS) > Industrial Engineering > 26101-(S2) Master Thesis |
| Depositing User: | Lintang Nataniela Dewanti |
| Date Deposited: | 13 Jul 2026 06:32 |
| Last Modified: | 13 Jul 2026 06:32 |
| URI: | http://repository.its.ac.id/id/eprint/134788 |
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