Perancangan Motion Graphic Pengelolaan Lingkungan PT Badak NGL Berdasarkan Proper Emas Sebagai Upaya Mendukung Corporate Sustainability

Shofa', Mayla Zahira (2026) Perancangan Motion Graphic Pengelolaan Lingkungan PT Badak NGL Berdasarkan Proper Emas Sebagai Upaya Mendukung Corporate Sustainability. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Dalam penerapan corporate sustainability, penyampaian informasi kepada karyawan menjadi bagian penting untuk memastikan nilai keberlanjutan dapat dipahami dan dijalankan. PT Badak NGL telah meraih PROPER Emas secara konsisten, namun penyampaian informasi terkait PROPER masih didominasi oleh media konvensional yang kurang efektif menjelaskan hal teknis. Kondisi ini menyebabkan kesenjangan antara capaian perusahaan dan pemahaman. Dari permasalahan tersebut, dirancang motion graphic eksplanasi sebagai upaya meningkatkan efektivitas komunikasi internal. Perancangan ini menggunakan metode kombinasi (mixed methods) yang mengintegrasikan pendekatan kualitatif dan kuantitatif. Data dikumpulkan melalui studi literatur, observasi langsung di area operasional perusahaan, studi eksisting, serta wawancara mendalam. Evaluasi hasil dilakukan melalui tahap user testing terhadap karyawan manajerial dan Tim Task Force PT Badak NGL menggunakan kuesioner berskala Likert untuk mengukur persepsi serta skala biner untuk mengukur tingkat pemahaman. Data yang diperoleh dianalisis secara objektif menggunakan teknik analisis deskriptif presentase dan analisis tematik. Hasil dari perancangan ini berupa motion graphic eksplanasi berjudul “Beyond Compliance” yang membahas pengelolaan lingkungan PT Badak NGL melalui PROPER Emas. Informasi disampaikan melalui visualisasi data, ilustrasi lingkungan kerja, dan narasi eksplanatif yang komunikatif untuk menyederhanakan informasi teknis yang kompleks. Berdasarkan hasil pengujian, media ini terbukti efektif sebagai sarana komunikasi internal dengan memperoleh kriteria kelayakan sangat baik, yang ditunjukkan oleh nilai rata-rata persepsi skala Likert sebesar 3,46 (dari skor maksimal 4,00) serta tingkat keberhasilan pemahaman skala biner mencapai 96,97%.
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Corporate sustainability requires effective communication to ensure sustainability values can be understood and implemented by employees. PT Badak NGL has consistently achieved the PROPER Gold rating, yet information related to PROPER is still primarily delivered through conventional media that are less effective in explaining technical content. This condition creates a gap between the company’s achievements and employees’ understanding. Therefore, an explanatory motion graphic was designed as an internal communication medium. This design employs a mixed-methods research approach, integrating both qualitative and quantitative data collection. Data gathered through literature reviews, direct observations in the company’s operational areas, existing studies, and in depth interview. The product evaluation process involved user testing among managerial-level employees and the Task Force Team using a questionnaire with a Likert scale to measure perception and a binary scale to measure understanding. The collected data were objectively analyzed through descriptive percentage and thematic analysis techniques. The final result of this design is an explanatory motion graphic entitled “Beyond Compliance” discussing PT Badak NGL’s environmental management through PROPER Gold in supporting corporate sustainability. Information is delivered through data visualization, workplace illustrations, and explanatory narration in a communicative manner to simplify complex technical information. Based on the evaluation results, this media is proven effective as a new internal communication tool, achieving an excellent feasibility rating, which is indicate by a Likert scale perception mean score

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Corporate sustainability, PROPER, PT Badak NGL, Motion graphic, Komunikasi, Corporate sustainability, PROPER, PT Badak NGL, Motion graphic, Internal communication
Subjects:	N Fine Arts > N Visual arts (General) For photography, see TR N Fine Arts > NC Drawing Design Illustration P Language and Literature > PN Literature (General) > PN1993 Motion Pictures T Technology > TR Photography > TR897.5 Animation (Cinematography)
Divisions:	Faculty of Architecture, Design, and Planning > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User:	Mayla Zahira Shofa'
Date Deposited:	20 Jul 2026 08:00
Last Modified:	20 Jul 2026 08:00
URI:	http://repository.its.ac.id/id/eprint/135749

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