Redesain Distribusi Pupuk Non Subsidi Berbasis Business Model Canva Di Wilayah Provinsi Riau

Oktiviani, Oktiviani (2026) Redesain Distribusi Pupuk Non Subsidi Berbasis Business Model Canva Di Wilayah Provinsi Riau. Masters thesis, Institut Teknologi Sepuluh Nopember.

Text 6047242006-Master_Thesis.pdf - Accepted Version Restricted to Repository staff only Download (8MB) | Request a copy

Abstract

Pertumbuhan kebutuhan pupuk non-subsidi di Provinsi Riau yang mencapai 21–23% per tahun menunjukkan peluang pasar yang besar, namun CV Bangun Dinata sebagai salah satu distributor resmi belum mampu memanfaatkannya secara optimal, ditunjukkan oleh tingkat pemenuhan pesanan yang hanya 10% dari total permintaan pada Februari 2025. Penelitian ini bertujuan untuk menganalisis model bisnis eksisting dan merancang model bisnis baru yang lebih relevan bagi CV Bangun Dinata menggunakan pendekatan Business Model Canvas (BMC). Metode penelitian menggunakan pendekatan kualitatif melalui wawancara, observasi, dan analisis dokumen internal untuk mengidentifikasi kesenjangan nilai pada sembilan blok BMC. Hasil penelitian menunjukkan bahwa ketidaktepatan value proposition, channel, customer relationship, serta lemahnya pengelolaan key resources dan key activities menjadi faktor utama tingginya pembatalan pesanan. Penelitian ini menghasilkan rancangan model bisnis baru yang lebih adaptif terhadap dinamika pasar pupuk non-subsidi, meningkatkan kejelasan nilai yang ditawarkan, memperkuat sistem pemesanan dan informasi, serta mengusulkan integrasi digital dalam proses distribusi. Temuan ini diharapkan memberikan kontribusi praktis bagi peningkatan kinerja CV Bangun Dinata dan kontribusi akademik dalam pengembangan model bisnis distributor pupuk di Indonesia.
========================================================================================================================================
The rapid growth of non-subsidized fertilizer demand in Riau Province—recorded at 21–23% annually—has been identified as a major market opportunity that has not been fully utilized by CV Bangun Dinata, as reflected in the order fulfillment rate of only 10% in February 2025. In this study, the existing business model of the company is examined and a more relevant and competitive model is designed using the Business Model Canvas (BMC) framework. A qualitative method is employed, in which data are collected through interviews, observations, and internal document analysis to identify value gaps across the nine blocks of the BMC. It is revealed that misalignment in value proposition, ineffective communication channels, weak customer relationship practices, and limitations in key resources and key activities have contributed to the high rate of order cancellations. As a result of this research, a redesigned business model that is more adaptive to the dynamics of the nonsubsidized fertilizer market is proposed, in which value clarity is strengthened, digital integration for ordering and information systems is recommended, and improvements in distribution processes and customer engagement are emphasized. The implications of this study are expected to provide practical benefits for enhancing the operational performance of CV Bangun Dinata and to contribute academically to the development of business model research for fertilizer distributors in Indonesia.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Business Model Canvas, Distribusi Pupuk, Model Bisnis, Non-Subsidi, CV Bangun Dinata, Nilai Pelanggan, Strategi Bisnis.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning.
Divisions:	Interdisciplinary School of Management and Technology (SIMT) > 78201-System And Technology Innovation
Depositing User:	Oktiviani Oktiviani
Date Deposited:	22 Jul 2026 03:59
Last Modified:	22 Jul 2026 03:59
URI:	http://repository.its.ac.id/id/eprint/136266

Actions (login required)

View Item