Pengaruh Industrial Revolution 4.0 Technology Adoption, Digital Trade Capability, dan Global Value Chain Upgrading terhadap Export Performance

Firdauzy, Sultan Valentiano Aurell (2026) Pengaruh Industrial Revolution 4.0 Technology Adoption, Digital Trade Capability, dan Global Value Chain Upgrading terhadap Export Performance. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Usaha Kecil dan Menengah (UKM) eksportir di Indonesia menghadapi tantangan rendahnya partisipasi dan penetrasi pasar dalam perdagangan global jika dibandingkan dengan negara-negara kompetitor di kawasan Asia Tenggara. Kondisi tersebut menjadikan penguatan efisiensi operasional internal dan kelincahan komersial digital penting, khususnya melalui pemanfaatan ekosistem digital dan teknologi modern. Penelitian ini bertujuan menganalisis pengaruh Industrial Revolution 4.0 Technology Adoption (IR4.0TA) dan Digital Trade Capability (DTC) terhadap Export Performance (EP), serta menelaah peran mediasi dari Global Value Chain Upgrading (GVCU). Penelitian ini berfokus pada pelaku UKM eksportir yang berdomisili di Indonesia (didominasi wilayah Pulau Jawa) dengan rekam jejak aktivitas ekspor aktif. Penelitian ini menggunakan metode kuantitatif eksploratori dengan pendekatan Partial Least Squares Structural Equation Modeling (PLS-SEM) menggunakan software SmartPLS 4 terhadap 158 responden sah dari jajaran pengambil keputusan kunci (key decision makers seperti CEO, direksi, atau manajer ekspor) yang telah melewati fase kritis awal ekspor. Hasil penelitian mengonfirmasi bahwa Industrial Revolution 4.0 Technology Adoption (IR4.0TA) dan Digital Trade Capability (DTC) berpengaruh positif dan signifikan secara langsung terhadap Export Performance (EP) serta memicu pendorongan posisi Global Value Chain Upgrading (GVCU). Namun, sebaliknya, Global Value Chain Upgrading (GVCU) ditemukan tidak memiliki pengaruh signifikan terhadap Export Performance (EP), sehingga Global Value Chain Upgrading (GVCU) terbukti gagal menjalankan peran mediasi dalam menjembatani pengaruh Industrial Revolution 4.0 Technology Adoption (IR4.0TA) maupun Digital Trade Capability (DTC) terhadap Export Performance (EP). Penelitian ini melengkapi kajian teori Resource-Based View (RBV) serta Dynamic Capabilities Theory, dan secara praktis memberikan rekomendasi strategi pemasaran ekspor yang efektif bagi pelaku UKM untuk berfokus pada pendekatan langsung ke pasar (direct-to-market approach) melalui optimalisasi komputasi awan, internet terintegrasi, serta kapabilitas transaksi digital taktis, sekaligus mengevaluasi investasi rantai nilai global agar murni dialokasikan secara selektif sebagai biaya kepatuhan wajib (compliance cost) regional intra-Asia demi bertahan hidup.
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Exporting Small and Medium Enterprises (SMEs) in Indonesia face challenges of low participation and market penetration in global trade compared to competitor countries in the Southeast Asian region. This condition renders the strengthening of internal operational efficiency and digital commercial agility crucial, particularly through the utilization of digital ecosystems and modern technology. This study aims to analyze the influence of Industrial Revolution 4.0 Technology Adoption (IR4.0TA) and Digital Trade Capability (DTC) on Export Performance (EP), as well as to examine the mediating role of Global Value Chain Upgrading (GVCU). This research focuses on exporting SMEs domiciled in Indonesia (dominated by the Java Island region) with a track record of active export activities. This study employs an exploratory quantitative method with a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach using SmartPLS 4 software, surveying 158 valid respondents from the ranks of key decision makers (such as CEOs, directors, or export managers) who have passed the critical initial phase of exporting. The results confirm that Industrial Revolution 4.0 Technology Adoption (IR4.0TA) and Digital Trade Capability (DTC) have a direct, positive, and significant effect on Export Performance (EP) and trigger the advancement of Global Value Chain Upgrading (GVCU). Conversely, however, Global Value Chain Upgrading (GVCU) was found to have no significant effect on Export Performance (EP), thereby proving that GVCU fails to perform a mediating role in bridging the influence of either IR4.0TA or DTC on EP. This study complements the literature on the Resource-Based View (RBV) and Dynamic Capabilities Theory, and practically provides effective export marketing strategy recommendations for SMEs to focus on a direct-to-market approach through the optimization of cloud computing, integrated internet, and tactical digital transaction capabilities, while simultaneously evaluating global value chain investments to be purely and selectively allocated as mandatory regional compliance costs within intra-Asia for survival.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Industrial Revolution 4.0 Technology Adoption, Digital Trade Capability, Global Value Chain Upgrading, Export Performance, SEM-PLS, Industrial Revolution 4.0 Technology Adoption, Digital Trade Capability, Global Value Chain Upgrading, Export Performance, SEM-PLS.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD1393.25 Business enterprises
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Sultan Valentiano Aurell Firdauzy
Date Deposited:	22 Jul 2026 02:12
Last Modified:	22 Jul 2026 02:12
URI:	http://repository.its.ac.id/id/eprint/136483

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