Evaluasi Organisasi Menggunakan Metode Organizational Health Index (OHI) (Studi Kasus: PT X)

Siregar, Minerva Ruth Elisa (2026) Evaluasi Organisasi Menggunakan Metode Organizational Health Index (OHI) (Studi Kasus: PT X). Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Dinamika industri pertambangan dan alat berat menuntut perusahaan memiliki organisasi yang sehat agar mampu menjalankan strategi secara efektif dan berkelanjutan. Pada tahun 2025, Divisi Marketing PT X mengalami selisih pencapaian target penjualan sebesar -2% dari target yang telah ditetapkan, sehingga diperlukan evaluasi terhadap kesehatan organisasi untuk mengidentifikasi praktik manajemen yang perlu diperkuat. Penelitian ini bertujuan mengukur tingkat kesehatan organisasi serta mengidentifikasi arketipe organisasi pada Divisi Marketing PT X menggunakan metode Organizational Health Index (OHI). Penelitian menggunakan pendekatan kuantitatif melalui penyebaran kuesioner kepada karyawan Divisi Marketing. Data dianalisis secara deskriptif berdasarkan sembilan dimensi OHI, yaitu direction, leadership, work environment, accountability, coordination and control, capabilities, motivation, external orientation, serta innovation and learning. Hasil penelitian menunjukkan bahwa Divisi Marketing PT X memperoleh nilai rata-rata OHI sebesar 3,37 yang termasuk dalam kategori baik, sehingga mencerminkan bahwa praktik manajemen telah diterapkan secara efektif dalam mendukung pencapaian tujuan organisasi. Analisis arketipe menunjukkan bahwa Market Focus merupakan best-fit archetype dengan nilai rata-rata 3,43, yang menunjukkan orientasi organisasi yang kuat terhadap pelanggan dan pasar. Penelitian juga mengidentifikasi tujuh praktik manajemen yang menjadi prioritas perbaikan, yaitu capturing external ideas, business partnerships, shared vision, outsourced expertise, financial management, strategic clarity, dan competitive insights. Rekomendasi perbaikan difokuskan pada penguatan penyerapan pengetahuan eksternal, optimalisasi pemanfaatan keahlian eksternal dan kemitraan bisnis, peningkatan keselarasan strategis, pengelolaan anggaran pemasaran berbasis data, serta penguatan kemampuan memahami dinamika persaingan untuk mendukung peningkatan kesehatan organisasi.
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The dynamics of the mining and heavy equipment industry require companies to maintain a healthy organization to effectively and sustainably execute their strategies. In 2025, the Marketing Division of PT X recorded a sales achievement gap of 2% below the established target, indicating the need to assess organizational health in order to identify management practices that require improvement. This study aims to measure the level of organizational health and identify the organizational archetype of PT X's Marketing Division using the Organizational Health Index (OHI) method. A quantitative approach was employed by distributing questionnaires to employees of the Marketing Division. The data were analyzed descriptively based on the nine dimensions of OHI, namely direction, leadership, work environment, accountability, coordination and control, capabilities, motivation, external orientation, and innovation and learning. The results indicate that the Marketing Division achieved an average OHI score of 3.37, which falls into the good category, suggesting that management practices have been implemented effectively to support the achievement of organizational objectives. The archetype analysis identified Market Focus as the best-fit archetype, with an average score of 3.43, reflecting a strong customer and market oriented organization. The study also identified seven management practices as priority areas for improvement, namely capturing external ideas, business partnerships, shared vision, outsourced expertise, financial management, strategic clarity, and competitive insights. The proposed recommendations focus on strengthening the organization's ability to absorb external knowledge, optimizing the utilization of external expertise and business partnerships, enhancing strategic alignment, improving data-driven marketing budget management, and strengthening the organization's capability to understand competitive dynamics in order to support the sustainable improvement of organizational health.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Evaluasi Organisasi, Kesehatan Organisasi, Organizational Health Index (OHI), Organizational Evaluation, Organizational Health, Organizational Health Index (OHI)
Subjects:	T Technology > T Technology (General) > T56.8 Project Management
Divisions:	Faculty of Industrial Technology > Industrial Engineering > 26201-(S1) Undergraduate Thesis
Depositing User:	Minerva Ruth Elisa Siregar
Date Deposited:	23 Jul 2026 07:44
Last Modified:	23 Jul 2026 07:44
URI:	http://repository.its.ac.id/id/eprint/136609

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