Perancangan Animasi Edukasi Doomscrolling Pada Gen-Z Menggunakan Narrative Storytelling

Ramawijaya, Ananda (2026) Perancangan Animasi Edukasi Doomscrolling Pada Gen-Z Menggunakan Narrative Storytelling. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Era digital melahirkan fenomena doomscrolling, yaitu kebiasaan mengonsumsi konten negatif secara berlebihan di media sosial, yang kian marak di kalangan Generasi Z Indonesia dan berdampak pada penurunan kesehatan mental serta produktivitas. Penelitian ini merancang animasi edukasi dua dimensi dengan pendekatan narrative storytelling untuk mengatasi fenomena tersebut. Narrative storytelling dipilih karena kemampuannya membangun keterlibatan emosional audiens melalui representasi karakter, konflik, dan penyelesaian cerita yang relevan dengan keseharian mahasiswa Gen-Z. Proses perancangan dilakukan melalui studi literatur, depth interview, dengan psikolog klinis dan praktisi animasi, serta pengembangan desain karakter secara iteratif berdasarkan evaluasi alternatif visual. Tokoh utama yang dirancang sebagai representasi mahasiswa tingkat akhir yang menggunakan doomscrolling sebagai mekanisme avoidance coping akibat tekanan akademik, didampingi teman-teman sebagai figur mentor dan sebagai cermin kerentanan kolektif. Efektivitas animasi diuji kepada 54 responden mahasiswa Gen-Z dan menghasilkan rata-rata N-Gain Score sebesar 0,763 yang termasuk kategori tinggi dengan peningkatan pemahaman dari 53,1% menjadi 91,5%. Evaluasi skala Likert menunjukkan rata-rata 4,10 (81,9%) pada seluruh aspek, dengan intensi perubahan perilaku mencapai nilai tertinggi (4,18 / 83,6%). Hasil ini menunjukkan bahwa animasi edukasi berbasis narrative storytelling mampu menjadi media intervensi literasi digital yang informatif, emosional, dan tepat sasaran bagi mahasiswa Gen-Z.
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The digital era has given rise to doomscrolling, a pattern excessively consuming negative content on social media, which is increasingly prevalent among Indonesian Generation Z and has been linked to declining mentalh health and productivity. This study designs a two-dimensional educational animation using a narrative storytelling approach to address this phenomenon. Narrative storytelling was selected for its capacity to build emotional engagement through relatable character representation, conflict, and resolution aligned with the daily experiences of Gen-Z students. The design process involved literature review, depth interviews with a clinical psychologist, animation practiotioners, and iterative character design development based on visual alternative evaluations. The main character designed to represent a final-year student who employs doomscrolling as an avoidance coping mechanism under academic pressure, supported by his friends as a mentor figure and as a reflection of collective vulnerability. The animation's effectiveness was evaluated with 54 Gen-Z student respondents, yielding an average N-Gain Score of 0,763 which is a high category, with comprehension increasing from 53,1% to 91,5%. Likert scale evaluations showed an average of 4,10 (81,9%) across all aspects, with behavioral change intention recording the highest score (4,18 / 83,6%). These results demonstrate that narrative storytelling-based educational animation can serve as an informative, emotionally resonant, and well-targeted digital literacy intervention tool for Gen-Z students.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Doomscrolling, Animasi Edukasi, Gen-Z, Literasi Digital, Media Sosial, Educational Animation, Digital Literacy, Social Media
Subjects:	N Fine Arts > N Visual arts (General) For photography, see TR N Fine Arts > NC Drawing Design Illustration T Technology > TR Photography > TR897.5 Animation (Cinematography)
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User:	Ananda Ramawijaya
Date Deposited:	24 Jul 2026 02:37
Last Modified:	24 Jul 2026 02:37
URI:	http://repository.its.ac.id/id/eprint/136752

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