Perancangan Kampanye "Jaga Penyu" Untuk Mendukung Konservasi Penyu Belimbing (Dermochelys Coriacea) Pada Bentang Laut Kepala Burung, Papua Barat

Firdaus, Muhammad Zharfan (2026) Perancangan Kampanye "Jaga Penyu" Untuk Mendukung Konservasi Penyu Belimbing (Dermochelys Coriacea) Pada Bentang Laut Kepala Burung, Papua Barat. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Penyu belimbing pasifik (Dermochelys coriacea) merupakan salah satu spesies penyu paling terancam punah di dunia. Kawasan Bentang Laut Kepala Burung, Papua Barat menjadi habitat peneluran terpenting di Pasifik Barat. Meskipun berbagai upaya konservasi telah dilakukan, tantangan masih terletak pada rendahnya pemahaman dan partisipasi masyarakat pesisir terhadap peran habitat penyu belimbing. Hal ini dipengaruhi oleh kondisi geografis dan ekonomi, keterbatasan akses informasi, serta kuatnya pengaruh nilai budaya pada masyarakat lokal, sehingga pendekatan komunikasi yang lebih kontekstual dan partisipatif perlu dilakukan. Berdasarkan hal tersebut, penelitian ini bertujuan untuk merancang strategi kampanye komunikasi visual yang adaptif dengan nilai lokal dalam meningkatkan pemahaman serta partisipasi masyarakat Bentang Laut Kepala Burung untuk mendukung konservasi penyu belimbing.
Penelitian ini menggunakan pendekatan kualitatif melalui studi literatur, studi eksisting dan komparator dari kampanye sejenis, observasi lapangan, wawancara mendalam (depth interview), diskusi kelompok terarah (focus group discussion), wawancara ahli, wawancara sampel, serta uji coba hasil rancangan desain melalui user testing.Hasil dari perancangan berupa strategi kampanye dengan media utama berupa ambient media di ruang publik yang memanfaatkan kondisi captive audience, khususnya pada kapal feri Sabuk Nusantara 112, yang merupakan sarana transportasi utama bagi masyarakat Bentang Laut Kepala Burung, Papua Barat. Media ini memanfaatkan keadaan penumpang yang berada di dalam kapal pada jangka waktu yang lama, sehingga meningkatkan intensitas paparan pesan. Selain itu, media pendukung juga dirancang dengan mempertimbangkan kebiasaan dan budaya lokal. Perancangan ini diharapkan mampu membangun pemahaman yang lebih mendalam, sehingga dapat mendorong partisipasi aktif dari masyarakat dalam menjaga keberlanjutan habitat penyu belimbing Pasifik di Papua Barat.
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The Pacific leatherback turtle (Dermochelys coriacea) is one of the most endangered turtle species in the world. The Bird's Head Seascape Area, West Papua is the most important spawning habitat in the Western Pacific. Although various conservation efforts have been made, the challenge still lies in the low understanding and participation of coastal communities in the role of leatherback turtle habitat. This is influenced by geographical and economic conditions, limited access to information, and the strong influence of cultural values on local communities, so a more contextual and participatory communication approach needs to be taken. Based on this, this study aims to design a visual communication campaign strategy that is adaptive to local values in increasing the understanding and participation of the Bird's Head Seascape community to support the conservation of leatherback turtles. This research uses a qualitative approach through literature studies, existing and comparative studies from similar campaigns, field observations, in-depth interviews, focus group discussions, expert interviews, sample interviews, and test of design results through user testing. The result of the design is a campaign strategy with the main media in the form of ambient media in public spaces that takes advantage of the captive audience conditions, especially on the Sabuk Nusantara 112 ferry, which is the main means of transportation for the people of the Bird's Head Seascape, West Papua. This media utilizes the condition of passengers who are on board for a long period of time, thereby increasing the intensity of message exposure. In addition, supporting media is also designed by taking into account local customs and culture. This design is expected to be able to build a deeper understanding, so that it can encourage active participation from the community in maintaining the sustainability of the Pacific leatherback turtle habitat in West Papua.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	ambient media, jaga penyu, kampanye, konservasi, Papua Barat, penyu belimbing, ambient media, jaga penyu, campaign, conservation, West Papua, leatherback turtle
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User:	Muhammad Zharfan Firdaus
Date Deposited:	24 Jul 2026 02:16
Last Modified:	24 Jul 2026 02:16
URI:	http://repository.its.ac.id/id/eprint/136804

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