Resiliensi Masyarakat dalam Menghadapi Tantangan Sosial dan Ekonomi pada Kawasan Kampung Batik Jetis, Sidoarjo

Althof, Muhammad Daffa (2026) Resiliensi Masyarakat dalam Menghadapi Tantangan Sosial dan Ekonomi pada Kawasan Kampung Batik Jetis, Sidoarjo. Other thesis, Institute Teknologi Sepuluh Nopember.

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Abstract

Kampung Batik Jetis di Sidoarjo merupakan salah satu sentra batik tulis tertua yang telah berdiri sejak tahun 1675 dan diresmikan sebagai desa wisata batik pada tahun 2008. Namun, komunitas pengrajin Industri Kecil Menengah (IKM) batik di kawasan ini kini menghadapi tekanan sosial dan ekonomi yang signifikan, meliputi penurunan drastis jumlah wisatawan pascapandemi COVID-19, dominasi batik printing pabrikan yang menawarkan harga jauh lebih murah, krisis regenerasi pengrajin akibat rendahnya minat generasi muda, serta lemahnya kapasitas pemasaran digital. Penelitian ini bertujuan untuk menganalisis proses resiliensi masyarakat Kampung Batik Jetis dalam menghadapi tantangan sosial dan ekonomi lokal, mengidentifikasi faktor internal dan eksternal yang memengaruhi proses resiliensi tersebut, serta merumuskan strategi yang dapat dikembangkan untuk keberlanjutan Industri Kecil Menengah (IKM) pada kawasan tersebut. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus yang dilakukan melalui wawancara mendalam terhadap 13 informan, observasi langsung, dan dokumentasi lapangan. Kerangka analisis menggunakan Teori Resiliensi Masyarakat dengan tiga dimensi kapasitas (absorptif, adaptif, dan transformatif) serta Teori Modal Sosial (bonding, bridging, dan linking). Analisis SWOT dan Matriks TOWS digunakan untuk mengidentifikasi faktor internal-eksternal dan merumuskan strategi penguatan kapasitas. Hasil penelitian menunjukkan bahwa masyarakat Kampung Batik Jetis telah mengembangkan berbagai bentuk resiliensi melalui solidaritas internal, inovasi motif kontemporer, diversifikasi produk, dan eksplorasi pemasaran digital. Peran modal sosial sangat krusial dalam proses resiliensi sebagai penyangga emosional, pembuka akses pasar baru, dan fasilitator kebijakan pemerintah. Melalui Matriks TOWS, penelitian ini merumuskan empat kelompok strategi keberlanjutan IKM, yaitu strategi SO yang mengoptimalkan autentisitas dan kualitas produk melalui ekosistem pemasaran digital dan wisata edukatif, strategi WO yang mendorong digitalisasi dan penguatan kelembagaan melalui kolaborasi perguruan tinggi, strategi ST yang memposisikan batik tulis sebagai produk seni premium untuk menghadapi dominasi batik printing, serta strategi WT sebagai langkah defensif berupa preservasi keahlian pengrajin senior dan advokasi kebijakan perlindungan pasar. Penelitian ini merekomendasikan program pemberdayaan berbasis komunitas yang mencakup pelatihan keterampilan digital, kemudahan akses modal usaha bagi generasi muda, revitalisasi kawasan wisata budaya, serta penguatan jaringan kemitraan untuk menjamin ketahanan ekonomi lokal yang berkelanjutan.
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Kampung Batik Jetis in Sidoarjo is the oldest handwritten batik center, established since 1675 and officially designated as a batik tourism village in 2008. However, the Small and Medium Enterprise (SME) batik craftsmen community in this area is currently facing significant social and economic pressures, including a drastic decline in tourist numbers post-COVID-19 pandemic, dominance of factory-produced printed batik offering much lower prices, regeneration crisis among craftsmen due to low interest from younger generations, and weak digital marketing capacity. This research aims to analyze the resilience process of the Kampung Batik Jetis community in facing local social and economic challenges, to identify internal and external factors that influence this resilience process, and to formulate strategies that can be developed for the sustainability of Small and Medium Enterprises (SMEs) in the area. The research method employed is qualitative with a case study approach conducted through indepth interviews with 13 informants, direct observation, and field documentation. The analytical framework employs Community Resilience Theory with three capacity dimensions (absorptive, adaptive, and transformative) and Social Capital Theory (bonding, bridging, and linking). SWOT Analysis and TOWS Matrix are used to identify internal-external factors and formulate capacity strengthening strategies. Research findings indicate that the Kampung Batik Jetis community has developed various forms of resilience through internal solidarity, contemporary motif innovation, product diversification, and digital marketing exploration. The role of social capital is crucial in the resilience process as an emotional buffer, facilitator of new market access, and enabler of government policies. Through the TOWS Matrix, this research formulates four groups of sustainability strategies: SO strategies that optimize product authenticity and quality through digital marketing ecosystems and educational tourism, WO strategies that promote digitalization and institutional strengthening through university collaboration, ST strategies that position handwritten batik as a premium art product to counter the dominance of printed batik, and WT strategies as defensive measures involving the preservation of senior artisans' skills and advocacy for market protection policies. This research recommends community-based empowerment programs encompassing digital skills training, easy access to business capital for younger generations, revitalization of cultural tourism areas, and strengthening partnership networks to ensure sustainable local economic resilience.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	IKM Batik Tulis, Kampung Batik Jetis, Ketahanan Ekonomi Lokal, Modal Sosial, Resiliensi, SDGs, Handwritten Batik SMEs, Kampung Batik Jetis , Local Economic Resilience, Resilience, SDGs, Social Capital.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions > HC79.E5 Sustainable development. (circular economy) H Social Sciences > HM Sociology H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Developmental Studies > 60201-(S1) Undergraduate Thesis
Depositing User:	Muhammad Daffa Althof
Date Deposited:	27 Jul 2026 01:36
Last Modified:	27 Jul 2026 01:36
URI:	http://repository.its.ac.id/id/eprint/137424

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