Analysis of Workarounds on the TikTok Platform: A Case Study of Video and Live Content Production

Putri, Parisya Saniya Hendi (2026) Analysis of Workarounds on the TikTok Platform: A Case Study of Video and Live Content Production. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Saat ini, TikTok telah berkembang menjadi platform media sosial utama di Indonesia dengan lebih dari 107 juta pengguna, berfungsi sebagai ruang digital aktif untuk produksi konten buatan pengguna (User-Generated Content) baik untuk tujuan ekspresi personal maupun komersial. Namun, struktur teknis platform yang terus berubah, ketidakpastian algoritma, serta kebijakan moderasi yang ketat seringkali menciptakan hambatan sistemik bagi kreator, yang mendorong munculnya tindakan adaptasi atau improvisasi yang menyimpang dari prosedur sistem—disebut sebagai workarounds—demi menjaga visibilitas dan keberlangsungan operasional akun. Penelitian tugas akhir ini bertujuan untuk mengidentifikasi dan memetakan pola-pola workaround dalam produksi konten video dan presentasi TikTok LIVE, serta menganalisis faktor-faktor penyebab di balik munculnya perilaku tersebut. Untuk mencapai tujuan tersebut, penelitian ini menggunakan metodologi studi kasus kualitatif Robert K. Yin (2018) dengan melakukan wawancara mendalam terhadap 30 kreator TikTok (Tipe X, Y, dan Z), observasi lapangan, serta analisis artefak digital, di mana data dianalisis menggunakan pendekatan kodifikasi bertingkat (first-order, second-order, dan aggregate dimensions) untuk mengungkap strategi dan motivasi kreator. Hasil penelitian mengidentifikasi 9 bentuk workaround yang terdiri dari 5 praktik dalam konten video (aplikasi editor pihak ketiga, layanan buzzer, komentar leetspeak, strategi multi-account, dan pengalihan ke marketplace eksternal), 4 praktik dalam TikTok LIVE (layanan buzzer LIVE, penggunaan pun/wordplay, pengalihan monetisasi eksternal, dan aplikasi auto-tap), serta 6 Penyebab Utama meliputi keterbatasan fleksibilitas editing, kegagalan sistem, ancaman penalti, rendahnya organic reach, ambang batas pengikut (follower threshold), dan risiko suspensi akun; di mana temuan ini menghasilkan 12 hipotesis hubungan kausal, model progresi akun TikTok, serta tipologi kreator berdasarkan motivasi penggunaan platform. Pada akhirnya, penelitian ini meningkatkan pemahaman mengenai bagaimana kreator bernegosiasi dengan infrastruktur sosioteknis media sosial dan memberikan rekomendasi strategis bagi pengembang platform (TikTok) untuk meningkatkan transparansi kebijakan serta fleksibilitas fitur bagi pengguna.
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Currently, TikTok has emerged as a dominant social media platform in Indonesia with over 107 million users, serving as a highly active digital space for user-generated content production for both personal expression and commercial objectives; however, the platform's evolving technical structures, algorithmic uncertainty, and strict moderation policies often create systemic constraints for creators, compelling users to develop adaptive or improvised practices that deviate from intended procedures known as workarounds to maintain visibility and operational continuity. To address this, this final project aims to identify and map workaround patterns within TikTok video production and LIVE presentations, and to analyze the underlying causes driving these behaviors. This study employs Robert K. Yin’s (2018) qualitative case study methodology, involving in-depth interviews with 30 TikTok creators (Types X, Y, and Z), field observations, and digital artifact analysis, where data were analyzed using a multi-level coding approach (first-order, second-order, and aggregate dimensions) to uncover creator strategies and motivations. The research identified 9 forms of workarounds categorized into 5 video content practices (third-party editors, buzzer services, leetspeak comments, multi-account strategies, and external marketplace redirection), 4 TikTok LIVE practices (organized buzzers, verbal puns/wordplay, external monetization redirection, and auto-tap applications), and 6 Core Causes (limited editing flexibility, system failure, penalty threats, low organic reach, follower threshold requirements, and account suspension risks), which resulted in 12 causal hypotheses, a TikTok account progression model, and a creator typology based on platform usage motivations. Ultimately, this study enhances the understanding of how creators negotiate with social media sociotechnical infrastructures and provides strategic recommendations for platform developers (TikTok) to improve policy transparency and feature flexibility for users.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Live Streaming, Produksi Konten, Studi Kasus, TikTok, Workarounds, Case Study, Content Production, Video.
Subjects:	T Technology > T Technology (General) > T58.6 Management information systems
Divisions:	Faculty of Intelligent Electrical and Informatics Technology (ELECTICS) > Information System > 57201-(S1) Undergraduate Thesis
Depositing User:	Parisya Saniya Hendi Putri
Date Deposited:	27 Jul 2026 01:39
Last Modified:	27 Jul 2026 01:39
URI:	http://repository.its.ac.id/id/eprint/137533

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