Optimalisasi Konten Karya Ilustrasi Pada Akun Instagram Raraaef Menggunakan Metode Design Thinking

Putri, Felia Hutari Dwi (2026) Optimalisasi Konten Karya Ilustrasi Pada Akun Instagram Raraaef Menggunakan Metode Design Thinking. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Perkembangan teknologi telah menjadikan media sosial sebagai sarana penting bagi illustrator untuk mempublikasikan karya, membangun identitas kreatif, dan menjangkau audiens yang lebih luas. Namun, akun Instagram Raraaef masih menghadapi permasalahan rendahnya tingkat keterlibatan audiens yang ditunjukkan oleh jumlah likes dan komentar yang relatif rendah. Penelitian ini bertujuan untuk mengoptimalkan konten karya ilustrasi pada akun Instahram Raraaef agar lebih menarik, informative, dan mampu meningkatkan keterlibatan audiens. Metode yang digunakan adalah Design Thinking yang meliputi tahapan Empathize, Define, Ideate, Prototype, dan Testing. Data dikumpulkan melalui wawancara, kuesioner, Instagram Insight, serta evaluasi menggunakan skala Likert. Hasil penelitian menunjukkan bahwa konten Instagram Reels yang dirancang mampu meningkatkan keterlibatan audiens. Hasil evaluasi memperoleh persentase kelayakan sebesar 89% pada konten pertama, 87% pada konten kedua, dan 89% pada konten ketiga, yang seluruhnya termasuk kategori sangat layak. Selain itu, analisis penerapan strategi engagement menunjukkan bahwa konten yang relevan, autentik, dan interaktif berkontribusi terhadap peningkatan engagement audiens. Dengan demikian, metode Design Thinking terbukti efektif dalam mengoptimalkan konten karya ilustrasi pada akun Instagram Raraaef.
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Technological advancements have made social media an important platform for illustrators to publish their work, build a creative identity, and reach a wider audience. However, Raraaef’s Instagram account still faces the challenge of low audience engagement, as evidenced by relatively low numbers of likes and comments. This study aims to optimize the illustration content on Raraaef’s Instagram account to make it more engaging, informative, and capable of increasing audience engagement. The method used is Design Thinking, which includes the stages of Empathize, Define, Ideate, Prototype, and Test. Data was collected through interviews, questionnaires, Instagram Insights, and evaluations using a Likert scale. The results of the study show that the designed Instagram Reels content was able to increase audience engagement. The evaluation results showed a feasibility percentage of 89% for the first piece of content, 87% for the second, and 89% for the third, all of which fall into the “highly feasible” category. Additionally, an analysis of the implementation of engagement strategies revealed that relevant, authentic, and interactive content contributed to increased audience engagement. Thus, the Design Thinking method proved effective in optimizing the illustrated content on the Raraaef Instagram account.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Optimalisasi Konten, Konten Karya Ilustrasi, Instagram, Design Thinking, Content Optimization, Illustration Content, Instagram, Design Thinking
Subjects:	T Technology > T Technology (General) > T58.6 Management information systems
Divisions:	Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT)
Depositing User:	Felia Hutari Dwi Putri
Date Deposited:	27 Jul 2026 03:45
Last Modified:	27 Jul 2026 03:45
URI:	http://repository.its.ac.id/id/eprint/137637

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