Pengukuran Tingkat Kematangan Servitization Pada Perusahaan Penerbit Buku

Darmawan, Bunga Athira (2026) Pengukuran Tingkat Kematangan Servitization Pada Perusahaan Penerbit Buku. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Industri penerbitan buku menghadapi berbagai tantangan akibat disrupsi digital, perubahan perilaku pembaca, meningkatnya praktik self-publishing, persaingan harga, dan pembajakan buku. Kondisi tersebut mendorong perusahaan penerbitan untuk tidak hanya berfokus pada penjualan buku sebagai produk fisik, tetapi juga mengembangkan layanan pendukung yang mampu menciptakan nilai tambah bagi pembaca dan perusahaan. Penerbit XYZ telah menjalankan berbagai aktivitas yang mengarah pada servitization, seperti campaign media sosial, event, workshop, meet and greet, live shopping, serta pelibatan pembaca melalui polling desain sampul. Namun, tingkat kematangan kapabilitas Penerbit XYZ dalam menjalankan servitization belum pernah dievaluasi secara sistematis. Penelitian ini bertujuan untuk menilai tingkat kematangan servitization Penerbit XYZ menggunakan Servitization Maturity Model yang dikembangkan oleh Kimita et al. (2022) dan merumuskan rekomendasi pengembangan kapabilitas berdasarkan hasil penilaian tersebut. Pengumpulan data dilakukan melalui semi-structured interview dengan narasumber yang dipilih secara purposive, serta didukung oleh data sekunder perusahaan. Penilaian dilakukan terhadap 46 kapabilitas servitization yang telah dikontekstualisasikan ke dalam industri penerbitan buku. Hasil penelitian menunjukkan bahwa Penerbit XYZ belum dapat diklasifikasikan mencapai Maturity Level 1 karena kapabilitas service benchmarking dan service potential estimation belum memenuhi syarat minimum. Meskipun demikian, Penerbit XYZ memiliki kekuatan pada kapabilitas relasional, jaringan, operasional, dan pemanfaatan teknologi digital. Rekomendasi perbaikan disusun dalam roadmap empat fase, meliputi penguatan kapabilitas dasar, penguatan kapabilitas strategis berbasis data dan pembaca, pematangan sistem pengelolaan layanan, serta penguatan evaluasi kinerja dan tata kelola layanan. Roadmap ini diharapkan dapat membantu Penerbit XYZ mengembangkan kapabilitas servitization secara bertahap, sistematis, dan selaras dengan kebutuhan strategis perusahaan.
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The book publishing industry faces various challenges due to digital disruption, changes in reader behavior, the increasing practice of self-publishing, price competition, and book piracy. These conditions encourage publishing companies not only to focus on selling books as physical products, but also to develop supporting services that can create added value for both readers and the company. XYZ Publishing has carried out various activities that indicate a direction toward servitization, such as social media campaigns, events, workshops, meet and greets, live shopping, and reader involvement through cover design polling. However, the maturity level of XYZ Publishing’s capabilities in implementing servitization has never been systematically evaluated. This study aims to assess the servitization maturity level of Penerbit XYZ Publishing using the Servitization Maturity Model developed by Kimita et al. (2022) and to formulate capability development recommendations based on the assessment results. Data were collected through semi-structured interviews with purposively selected respondents and supported by the company’s secondary data. The assessment was conducted on 46 servitization capabilities that had been contextualized into the book publishing industry. The results show that XYZ Publishing cannot yet be classified as having reached Maturity Level 1 because the service benchmarking and service potential estimation capabilities have not met the minimum requirements. Nevertheless, XYZ Publishing demonstrates strengths in relational, network, operational, and digital technology utilization capabilities. The improvement recommendations are arranged in a four-phase roadmap, consisting of strengthening basic capabilities, strengthening data- and reader-based strategic capabilities, maturing the service management system, and strengthening performance evaluation and service governance. This roadmap is expected to help XYZ Publishing develop its servitization capabilities gradually, systematically, and in alignment with the company’s strategic needs.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Kapabilitas Servitization, Penerbit Buku, Product-Service System, Roadmap Pengembangan, Servitization Maturity Model, Book Publishing, Development Roadmap, Product-Service System, Servitization Capabilities
Subjects:	Z Bibliography. Library Science. Information Resources > Z004 Books. Writing. Paleography
Divisions:	Faculty of Industrial Technology > Industrial Engineering > 26201-(S1) Undergraduate Thesis
Depositing User:	Bunga Athira Darmawan
Date Deposited:	27 Jul 2026 06:24
Last Modified:	27 Jul 2026 06:24
URI:	http://repository.its.ac.id/id/eprint/138034

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