Pengaruh Managerial Improvisation, Digital International Networking, dan Digital Operations, terhadap International Performance

Syahrullah, Ahmad Wildan (2026) Pengaruh Managerial Improvisation, Digital International Networking, dan Digital Operations, terhadap International Performance. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Managerial Improvisation terhadap International Performance UKM eksportir di Indonesia melalui dua jalur transformasi digital, yaitu Digital International Networking dan Digital Operations, serta menguji peran Market Dynamism sebagai variabel moderasi. Latar belakang penelitian ini didasarkan pada masih terbatasnya kontribusi UKM terhadap ekspor nasional, sekaligus meningkatnya tekanan lingkungan bisnis yang dinamis akibat perubahan kebijakan perdagangan internasional, gangguan rantai pasok, dan perubahan permintaan pasar. Dalam kondisi tersebut, kemampuan manajer untuk berimprovisasi menjadi penting karena memungkinkan perusahaan merespons perubahan secara cepat, kreatif, dan berbasis sumber daya yang tersedia. Penelitian ini menggunakan pendekatan kuantitatif eksplanatori. Data primer dikumpulkan melalui kuesioner daring kepada responden UKM eksportir yang telah beroperasi minimal tiga tahun dan telah melakukan internasionalisasi. Variabel yang digunakan terdiri atas Managerial Improvisation sebagai variabel independen, Digital International Networking dan Digital Operations sebagai variabel mediasi, Market Dynamism sebagai variabel moderasi, serta International Performance sebagai variabel dependen. Pengukuran dilakukan menggunakan skala Likert dan dianalisis dengan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) melalui SmartPLS 4. Analisis dilakukan untuk menguji pengaruh langsung, pengaruh tidak langsung, serta efek interaksi antara Managerial Improvisation dan Market Dynamism terhadap kedua dimensi transformasi digital. Penelitian ini diharapkan memberikan kontribusi teoritis dengan memperjelas peran Managerial Improvisation sebagai kapabilitas dinamis dalam mendorong transformasi digital UKM eksportir, serta memberikan kontribusi praktis bagi pelaku usaha dan pembuat kebijakan dalam merancang strategi peningkatan daya saing internasional berbasis digital.
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This study aims to examine the effect of Managerial Improvisation on the International Performance of exporting SMEs in Indonesia through two dimensions of digital transformation, namely Digital International Networking and Digital Operations, as well as to analyze the moderating role of Market Dynamism. The background of this study is grounded in the relatively limited contribution of SMEs to national exports, alongside increasing business environment pressures due to changes in international trade policies, supply chain disruptions, and fluctuating market demand. In such conditions, Managerial Improvisation becomes essential as it enables firms to respond quickly, creatively, and effectively using available resources. This research employs a quantitative approach with a causal research design. Primary data are collected through an online questionnaire distributed to exporting SMEs that have operated for at least three years and have engaged in international activities. The variables examined include Managerial Improvisation as the independent variable, Digital International Networking and Digital Operations as mediating variables, Market Dynamism as the moderating variable, and International Performance as the dependent variable. Measurements are conducted using a Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The analysis focuses on testing direct effects, indirect effects, and interaction effects between Managerial Improvisation and Market Dynamism on both dimensions of digital transformation. This study is expected to contribute theoretically by clarifying the role of Managerial Improvisation as a dynamic capability in driving digital transformation in exporting SMEs, as well as to provide practical implications for business practitioners and policymakers in formulating strategies to enhance international competitiveness through digitalization.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Digital International Networking, International Performance, Managerial Improvisation, Market Dynamism, Digital Operations
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD1393.25 Business enterprises
Divisions:	Faculty of Business and Management Technology > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Ahmad Wildan Syahrullah
Date Deposited:	30 Jul 2026 01:31
Last Modified:	30 Jul 2026 01:31
URI:	http://repository.its.ac.id/id/eprint/138301

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