Abdul, Salam (2026) Belanja Kecantikan Online Selama Dan Pasca COVID-19: Analisis Bibliometrik Dan Pemetaan Sains Literatur Terindeks Scopus (2019-2025). Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Pandemi COVID-19 mempercepat adopsi kanal digital dan meningkatkan perhatian akademik terhadap belanja kecantikan daring. Namun, literatur mengenai online beauty shopping masih tersebar sehingga memerlukan pemetaan sistematis. Penelitian ini memetakan perkembangan publikasi open access terindeks Scopus periode 2019-2025, sumber publikasi utama, profil kontribusi, tema dominan, perubahan tema lintas fase, serta struktur konseptual berdasarkan co-word analysis dan sintesis interpretatif. Dengan pendekatan bibliometrik dan pemetaan sains, 40 artikel ilmiah diseleksi dari 86 rekaman awal, kemudian dianalisis menggunakan Biblioshiny dan VOSviewer. Hasil menunjukkan publikasi meningkat dari dua artikel pada 2019, mencapai puncak 19 artikel pada 2024, dan tercatat 16 artikel pada 2025. Kontribusi menonjol berasal dari India, China, Indonesia, dan Thailand, dengan sumber publikasi tersebar pada jurnal perdagangan elektronik, perilaku konsumen, teknologi terapan, keberlanjutan, dan pemasaran digital. Tema berkembang dari niat beli, kepercayaan, risiko yang dipersepsikan, dan kepuasan menuju eWOM, ulasan daring, social commerce, pemengaruh, augmented reality, virtual try-on, personalisasi berbasis artificial intelligence, live commerce, privasi, dan transparansi algoritmik. Analisis co-word menunjukkan keterhubungan antara determinan psikologis, bukti sosial, pengalaman platform, dan teknologi pengalaman belanja. Sintesis interpretatif menegaskan bahwa belanja kecantikan daring dapat dibaca sebagai infrastruktur pembentukan keyakinan konsumen, yaitu ekosistem digital yang mengubah ketidakpastian produk menjadi keyakinan melalui bukti sosial, pengalaman platform, simulasi teknologi, verifikasi klaim, dan validasi pascapembelian.
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The COVID-19 pandemic accelerated digital channel adoption and intensified scholarly attention to online beauty shopping. Yet the literature remains dispersed across themes, outlets, and country contexts. This study maps Scopus-indexed open-access publications on online beauty shopping from 2019 to 2025, covering annual growth, developmental phases, leading publication sources, contribution profiles, dominant themes, thematic shifts, and conceptual structure based on co-word analysis and interpretive synthesis. Using bibliometric analysis and science mapping, 40 scientific articles were selected from 86 initial records and analyzed with Biblioshiny and VOSviewer. The findings show that publication output increased from two articles in 2019, peaked at 19 articles in 2024, and reached 16 articles in 2025. The most visible contributions came from India, China, Indonesia, and Thailand, while publication outlets were distributed across electronic commerce, consumer behavior, applied technology, sustainability, and digital marketing journals. Thematically, the field moved from purchase intention, trust, perceived risk, and satisfaction toward eWOM, online reviews, social commerce, influencers, augmented reality, virtual try-on, AI-driven personalization, live commerce, privacy, and algorithmic transparency. Co-word analysis indicates that the field is structured by the interconnection between psychological determinants, social proof, platform experience, and technology-enabled shopping experience. The interpretive synthesis conceptualizes online beauty shopping as a confidence infrastructure: a digital ecosystem that transforms product uncertainty into consumer confidence through social proof, platform experience, technological simulation, claim verification, and post-purchase validation.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | analisis bibliometrik, belanja kecantikan daring, komunikasi dari mulut ke mulut elektronik, pemetaan sains, perilaku konsumen, online beauty shopping, bibliometric analysis, consumer behavior, electronic word-of-mouth, science mapping |
| Subjects: | Z Bibliography. Library Science. Information Resources > Z669.8 Bibliometrics |
| Divisions: | Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT) |
| Depositing User: | Abdul Salam |
| Date Deposited: | 27 Jul 2026 07:20 |
| Last Modified: | 27 Jul 2026 07:20 |
| URI: | http://repository.its.ac.id/id/eprint/138767 |
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