Perancangan Karakter Sebagai Media Edukasi Konservasi Penyu Belimbing untuk Masyarakat Pesisir Papua Barat

Fudam, Mochammad Arsy Algifany (2026) Perancangan Karakter Sebagai Media Edukasi Konservasi Penyu Belimbing untuk Masyarakat Pesisir Papua Barat. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Kawasan Kepala Burung (Bird’s Head Seascape) di Papua Barat merupakan salah satu lokasi peneluran terpenting bagi populasi Penyu Belimbing (Dermochelys coriacea) di Pasifik. Meskipun upaya konservasi telah dilakukan oleh berbagai pihak seperti Universitas Papua (UNIPA), populasi spesies ini terus mengalami penurunan akibat ancaman antropogenik seperti perburuan telur, bycatch perikanan, dan degradasi habitat. Permasalahan utama yang teridentifikasi adalah rendahnya kesadaran ekologis masyarakat pesisir serta kurang efektifnya media komunikasi konservasi yang ada saat ini dalam membangun keterikatan emosional. Perancangan ini bertujuan untuk menjembatani kesenjangan tersebut melalui pengembangan desain karakter Penyu Belimbing sebagai media edukasi yang inovatif dan relevan secara budaya.
Metode perancangan menggunakan pendekatan kualitatif dengan pengumpulan data melalui observasi, studi literatur, dan wawancara mendalam (depth interview) dengan pemangku kepentingan serta masyarakat lokal. Konsep desain mengintegrasikan elemen visual dan kearifan lokal Papua untuk menciptakan karakter yang mampu membangkitkan rasa kepemilikan (sense of belonging) masyarakat terhadap satwa tersebut. Luaran utama perancangan meliputi desain karakter IP dan merchandise pendukung. Strategi distribusi media difokuskan pada jalur transportasi laut Kapal Feri Sabuk Nusantara 112 yang menjadi nadi mobilitas masyarakat pesisir, guna memastikan pesan konservasi tersampaikan secara efektif dan luas. Melalui perancangan ini, diharapkan tercipta kesadaran kolektif yang mendorong partisipasi aktif masyarakat dalam pelestarian Penyu Belimbing sebagai warisan alam Papua Barat.
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The Bird's Head Seascape in West Papua is one of the most important nesting groundsfor the Leatherback Turtle (Dermochelys coriacea) population in the Pacific. Despiteconservation efforts by various parties, including the University of Papua (UNIPA), thepopulation of this species continues to decline due to anthropogenic threats such as eggpoaching, fisheries bycatch, and habitat degradation. The main identified issues are lowecological awareness among coastal communities and the ineffectiveness of existingconservation communication media in building emotional bonds. This design aims to bridgethis gap by developing a Leatherback Turtle character design as an innovative and culturallyrelevant educational medium.The design method uses a qualitative approach, collecting data through observation,literature review, and in-depth interviews with stakeholders and the local community. Thedesign concept integrates visual elements and local Papuan wisdom to create a charactercapable of evoking a sense of belonging among the community towards this animal. The mainoutputs of the design include the IP character design and supporting merchandise. The mediadistribution strategy focuses on the sea transportation route of the Sabuk Nusantara 112 Ferry,which serves as the lifeblood of coastal communities, to ensure effective and widespreadconservation messages are conveyed. This design is expected to foster collective awareness thatencourages active community participation in preserving the leatherback turtle, a naturalheritage of West Papua.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Penyu Belimbing, Konservasi, Desain Karakter, Papua Barat, Desain Komunikasi Visual, Leatherback Turtle, Conservation, Character Design, West Papua, Visual Communication Design
Subjects:	N Fine Arts > N Visual arts (General) For photography, see TR N Fine Arts > NK Decorative arts Applied arts Decoration and ornament
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User:	Mochammad Arsy Algifany Fudam
Date Deposited:	29 Jul 2026 03:09
Last Modified:	29 Jul 2026 03:09
URI:	http://repository.its.ac.id/id/eprint/138935

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