Evaluasi dan Pengembangan Model Bisnis Perusahaan Smart Product-Service System (Smart PSS) Menggunakan Kerangka Business Model Canvas (Studi Kasus: Excel Expert Indonesia)

Afiyah, Fayra Zayyan (2026) Evaluasi dan Pengembangan Model Bisnis Perusahaan Smart Product-Service System (Smart PSS) Menggunakan Kerangka Business Model Canvas (Studi Kasus: Excel Expert Indonesia). Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Perkembangan kebutuhan digitalisasi dalam segala aspek kehidupan mendorong peningkatan permintaan terhadap layanan digital, salah satunya layanan berbasis Excel. Namun, Excel Expert Indonesia masih menghadapi kendala dalam mengoptimalkan model bisnis dan layanan yang ditawarkan. Sehingga, penelitian ini bertujuan untuk merancang pengembangan model bisnis berbasis Smart Product-Service System (Smart PSS) untuk memperkuat posisi bisnis. Metode yang digunakan meliputi pendekatan Business Model Canvas (BMC), dengan pengumpulan data melalui wawancara dan studi literatur. Analisis dilakukan untuk mengidentifikasi kebutuhan pelanggan serta kondisi internal bisnis dan menerjemahkannya ke dalam model bisnis yang sesuai. Untuk mendukung hasil analisis, digunakan alat analisis yang mendukung yaitu, Segmenting, Targeting, Positioning (STP), Value Proposition Canvas, Product-Service Blueprint, Customer Journey Map, dan Flow Model. Hasil penelitian menunjukkan model bisnis perbaikan yang diusulkan dengan mengintegrasikan produk, layanan, dan teknologi digital melalui pemanfaatan database pelanggan yang dimiliki, pengembangan produk dan layanan, serta penguatan hubungan dengan mitra mampu mendukung pertumbuhan bisnis yang berkelanjutan.
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The growing need for digitalization in all aspects of life has driven an increase in demand for digital services, including Excel-based services. However, Excel Expert Indonesia still faces challenges in optimizing its business model and the services it offers. Therefore, this study aims to design a business model based on the Smart Product-Service System (Smart PSS) to strengthen the company’s market position. The methods used include the Business Model Canvas (BMC) approach, with data collection conducted through interviews and literature reviews. An analysis was conducted to identify customer needs and internal business conditions and translate them into an appropriate business model. To support the analysis results, the following analytical tools were used: Segmenting, Targeting, Positioning (STP), Value Proposition Canvas, Product-Service Blueprint, Customer Journey Map, and Flow Model. The research results show that the proposed improved business model, which integrates products, services, and digital technology through the utilization of the company’s customer database, the development of products and services, and the strengthening of relationships with partners is capable of supporting sustainable business growth.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Business Model Canvas (BMC), Business Model Development, Smart Product-Service System (Smart PSS)
Subjects:	Q Science > Q Science (General)
Divisions:	Faculty of Industrial Technology and Systems Engineering (INDSYS) > Industrial Engineering > 26201-(S1) Undergraduate Thesis
Depositing User:	Fayra Zayyan Afiyah
Date Deposited:	30 Jul 2026 02:25
Last Modified:	30 Jul 2026 02:25
URI:	http://repository.its.ac.id/id/eprint/139126

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