Kusumaningtyas, Okky gastri (2026) Pengembangan Sistem Experience Digital Pada Artspace Melalui Pendekatan Design Thinking. Masters thesis, Institut Teknologi Sepuluh November.
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Abstract
Perkembangan teknologi digital mendorong artspace untuk tidak hanya berfungsi sebagai ruang pamer, tetapi juga sebagai ruang yang membangun pengalaman pengunjung melalui sistem experience digital. Namun, pemanfaatan sistem digital pada artspace di Pulau Jawa masih belum sepenuhnya dirancang berdasarkan kebutuhan pengalaman pengguna, sehingga potensi sistem experience digital belum dimanfaatkan secara optimal. Proposal penelitian ini bertujuan untuk menganalisis proses perancangan sistem experience digital pada artspace di Pulau Jawa dengan pendekatan design thinking, mengidentifikasi kebutuhan pengalaman pengguna yang menjadi dasar perancangan sistem, serta mengevaluasi pengalaman pengguna terhadap rancangan sistem melalui pengujian awal. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus eksploratif. Tahapan penelitian meliputi empathize, define, ideate, prototype, dan test. Pengumpulan data dilakukan melalui observasi, wawancara dengan pengelola artspace, serta pengujian awal terhadap rancangan konseptual sistem experience digital. Output yang diharapkan dari penelitian ini adalah rancangan konseptual sistem experience digital yang disusun berdasarkan kebutuhan pengalaman pengguna. Hasil penelitian diharapkan dapat memberikan kontribusi pada pengembangan kajian desain berbasis pengalaman serta menjadi referensi bagi pengelola artspace dalam mengembangkan sistem experience digital yang sesuai dengan konteks artspace dan bermanfaat bagi akademisi atau peneliti selanjutnya.
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Digital technological developments have reshaped the function of artspaces, positioning them not only as exhibition venues but also as environments that support visitor experiences through digitally mediated systems. In practice, the development of such systems within artspaces In Java Island has not been sufficiently guided by an understanding of users’ experiential requirements, resulting in limited optimization of digital experience systems. This thesis proposal is intended to investigate how digital experience systems are designed in artspaces In Java Island through the application of a design thinking framework. The research emphasizes the identification of experiential user needs that inform the design process, as well as the examination of user experience through early-stage evaluation of the proposed design. The study adopts a qualitative exploratory case study approach. Research activities are organized according to the stages of empathize, define, ideate, prototype, and test. Data are obtained from field observations, interviews with artspace managers, and preliminary testing of a conceptual digital experience system. The anticipated output of this research is a conceptual framework for a digital experience system derived from users’ experiential needs. From an academic perspective, the study is expected to extend discussions on experience-oriented design, while from a practical perspective it may provide guidance for artspace managers and serve as a reference for subsequent academic inquiries related to digital experience system development.
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