Perumusan Strategi Servitization Pada UMKM Industri Percetakan Menggunakan Pendekatan Kapabilitas Product-Service System

Ammushofa, Aninda Setia (2026) Perumusan Strategi Servitization Pada UMKM Industri Percetakan Menggunakan Pendekatan Kapabilitas Product-Service System. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Perkembangan teknologi dan meningkatnya persaingan industri mendorong UMKM untuk lebih adaptif agar mampu mempertahankan keberlanjutan usaha. Hal tersebut juga dialami oleh industri digital printing, salah satu pelaku usaha tersebut adalah Teater Print. Teater Print merupakan salah satu UMKM yang telah melakukan beberapa inovasi berbasis teknologi, namun belum dilakukan secara komprehensif dan belum memiliki arah strategi yang terstruktur. Sehingga, penelitian ini bertujuan untuk membantu Teater Print dalam mengidentifikasi kondisi internal dan eksternal usaha, merumuskan strategi servitization berbasis Product-Service System (PSS), serta menyusun roadmap implementasi strategi sehingga dapat mendukung keberlanjutan usaha. Penelitian ini menggunakan pendekatan formulasi strategi tiga tahap oleh David yang dimulai dari input stage melalui identifikasi Competitive Profile Matrix, IFE, dan EFE. Lalu, matching stage yang terdiri dari Matriks IE dan Matriks TOWS. Serta diakhiri oleh decision stage melalui QSPM. Hasil penelitian menunjukkan bahwa Teater Print memiliki kondisi internal yang kuat dengan nilai IFE sebesar 3.475 dan kondisi eksternal tingkat sedang dengan nilai EFE sebesar 2.816, sehingga berada pada posisi Sel IV (Grow and Build) pada Matriks IE. Hal tersebut menunjukkan bahwa usaha telah memiliki kapabilitas internal yang cukup kuat namun perlu meningkatkan kemampuan dalam memanfaatkan peluang dan respon terhadap ancaman kondisi pasar. Hasil TOWS menghasilkan 10 alternatif strategi, kemudian melalui QSPM dipilih 8 strategi yang disesuaikan dengan kemampuan usaha. Lalu, strategi tersebut dipetakan ke dalam tiga tahapan, yaitu
foundation, development, dan expansion, sebagai roadmap implementasi strategi untuk mendukung peningkatan daya saing dan business sustainability Teater Print.
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Technological developments and increasing industrial competition encourage MSMEs to be more adaptive in order to maintain business sustainability. This is also experienced by the digital printing industry, one of which is Teater Print. Teater Print is one of the MSMEs that has carried out several technology-based innovations, but has not been carried out comprehensively and does not yet have a structured strategic direction. Therefore, this study
aims to help Teater Print in identifying the internal and external conditions of the business, formulating a servitization strategy based on the Product-Service System (PSS), and compiling a strategy implementation roadmap to support business sustainability. This study uses a three�stage strategy formulation approach by David which starts from the input stage through the identification of the Competitive Profile Matrix, IFE, and EFE. Then, the matching stage consists of the IE Matrix and the TOWS Matrix. And ends with the decision stage through QSPM. The results show that Teater Print has a strong internal condition with an IFE value of 3,475 and a moderate external condition with an EFE value of 2,816, so that it is in the position of Cell IV (Grow and Build) in the IE Matrix. This indicates that the business already possesses strong internal capabilities but needs to improve its ability to capitalize on opportunities and respond to threats in market conditions. The TOWS results yielded 10 alternative strategies, and then, through the QSPM, eight strategies were selected that align with the business's capabilities. These strategies were then mapped into three stages: foundation, development, and expansion, serving as a roadmap for strategy implementation to support Teater Print's increased competitiveness and business sustainability.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	UMKM, Strategi Servitization, Product-Service System, Roadmapping. MSEMs, Servitization Strategy, Product-Service System, Roadmapping.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning.
Divisions:	Faculty of Industrial Technology > Industrial Engineering > 26201-(S1) Undergraduate Thesis
Depositing User:	Aninda Setia Ammushofa
Date Deposited:	30 Jul 2026 08:20
Last Modified:	30 Jul 2026 08:20
URI:	http://repository.its.ac.id/id/eprint/139483

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