Pengukuran Diseminasi Nilai Budaya Organisasi Menggunakan Organizational Culture Assessment Instrument Dan Axelrod Model (Studi Kasus : PT Bambang Djaja Ngoro)

Sari, Yulia Puspita (2026) Pengukuran Diseminasi Nilai Budaya Organisasi Menggunakan Organizational Culture Assessment Instrument Dan Axelrod Model (Studi Kasus : PT Bambang Djaja Ngoro). Other thesis, Institut Teknologi Sepuluh Nopember.

Text 5010221123-Undergraduate_Thesis.pdf Restricted to Repository staff only Download (3MB) | Request a copy

Abstract

Budaya organisasi merupakan sistem nilai yang berperan dalam mengarahkan perilaku dan kinerja anggota organisasi. PT Bambang Djaja Ngoro telah menetapkan nilai budaya organisasi yang terdiri atas Success, Competitive, Work Smart, dan Care sebagai pedoman bagi seluruh karyawan. Namun, hingga saat ini belum pernah dilakukan pengukuran secara sistematis untuk mengetahui sejauh mana nilai-nilai tersebut telah dipahami, diinternalisasi, dan diterapkan secara konsisten di lingkungan kerja. Penelitian ini bertujuan untuk mengidentifikasi tipe budaya organisasi menggunakan Organizational Culture Assessment Instrument (OCAI), mengukur tingkat entropi budaya pada kondisi eksisting dan setelah simulasi diseminasi menggunakan Modified Axelrod Model, serta merumuskan rekomendasi penguatan budaya
organisasi. Penelitian melibatkan 82 karyawan tetap PT Bambang Djaja Ngoro. Pemetaan budaya dilakukan menggunakan OCAI, pengukuran tingkat ketidakteraturan budaya
menggunakan algoritma Shannon Entropy, sedangkan simulasi diseminasi nilai budaya dilakukan menggunakan Modified Axelrod Model berbasis Agent-Based Modeling. Hasil penelitian menunjukkan bahwa budaya dominan saat ini adalah Clan Culture, sedangkan budaya yang diharapkan adalah Hierarchy Culture. Simulasi diseminasi menunjukkan penurunan entropi pada seluruh metode pengukuran, yaitu entropi group dari 1,113 menjadi 0,157, entropi top-down dari 0,929 menjadi 0,490, dan entropi bottom-up dari 0,988 menjadi
0,149. Selain itu, hasil simulasi menunjukkan terbentuknya homogenitas budaya yang lebih tinggi, dengan mayoritas individu tergabung dalam satu klaster budaya dominan serta
berkembangnya nilai budaya Disiplin, Success, Work Smart, dan Care sebagai nilai yang paling banyak diadopsi. Berdasarkan hasil tersebut, direkomendasikan penguatan implementasi nilai budaya melalui peningkatan internalisasi nilai dalam aktivitas operasional, optimalisasi
interaksi antarkaryawan, serta penekanan pada nilai Disiplin, Success, Work Smart, dan Care sebagai prioritas pengembangan budaya organisasi.
=======================================================================================================================================
Organizational culture is a system of values that plays a role in guiding the behavior and performance of an organization’s members. PT Bambang Djaja Ngoro has established organizational cultural values namely Success, Competitive, Work Smart, and Care as guidelines for all employees. However, to date, no systematic measurement has been conducted to determine the extent to which these values have been understood, internalized, and consistently applied in the workplace. This study aims to identify the type of organizational culture using the Organizational Culture Assessment Instrument (OCAI), measure the level of cultural entropy under current conditions and after a dissemination simulation using the Modified Axelrod Model, and formulate recommendations for strengthening the organizational culture. The study involved 82 permanent employees of PT Bambang Djaja Ngoro. Cultural mapping was conducted using the OCAI, cultural entropy levels were measured using the Shannon Entropy algorithm, and the cultural value dissemination simulation was performed using the Modified Axelrod Model based on Agent-Based Modeling. The results indicate that the current dominant culture is Clan Culture, while the desired culture is Hierarchy Culture. The dissemination simulation showed a decrease in entropy across all measurement methods: group entropy decreased from 1.113 to 0.157, top-down entropy from 0.929 to 0.490, and bottom-up entropy from 0.988 to 0.149. Furthermore, the simulation results indicate the formation of greater cultural homogeneity, with the majority of individuals grouped into a
single dominant cultural cluster, as well as the emergence of the cultural values of Discipline, Success, Work Smart, and Care as the most widely adopted values. Based on these results, it is recommended to strengthen the implementation of cultural values by enhancing the internalization of these values in operational activities, optimizing interactions among employees, and emphasizing the values of Discipline, Success, Work Smart, and Care as priorities for organizational culture development.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Agent-Based Modeling, Diseminasi Nilai Budaya, Entropi Budaya, Interaksi Manusia-Organisasi, Modified Axelrod Model, OCAI, Cultural Entropy, Dissemination of Cultural Values, Human-Organization Interaction, OCAI, Modified Axelrod Model
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD58.7 Corporate culture. Q Science > Q Science (General) > Q370 Entropy (Information theory) T Technology > T Technology (General) > T57.62 Simulation
Divisions:	Faculty of Industrial Technology > Industrial Engineering > 26201-(S1) Undergraduate Thesis
Depositing User:	Yulia Puspita Sari
Date Deposited:	29 Jul 2026 06:57
Last Modified:	29 Jul 2026 06:57
URI:	http://repository.its.ac.id/id/eprint/139562

Actions (login required)

View Item