Pengaruh Place Attachment dan Kualitas Fisik Terhadap Perilaku Pro-Lingkungan Dengan Place Satisfaction Sebagai Mediator Di Kiara Artha Park Bandung

Pasha, Kayla Carissa (2026) Pengaruh Place Attachment dan Kualitas Fisik Terhadap Perilaku Pro-Lingkungan Dengan Place Satisfaction Sebagai Mediator Di Kiara Artha Park Bandung. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Perilaku pro-lingkungan merupakan salah satu faktor penting dalam mendukung keberlanjutan ruang publik perkotaan. Perilaku ini dipengaruhi oleh berbagai faktor, baik yang berasal dari individu maupun lingkungan, seperti keterikatan terhadap tempat (place attachment), kualitas fisik ruang publik, dan kepuasan pengunjung (place satisfaction). Kiara Artha Park sebagai salah satu ruang publik di Kota Bandung memiliki karakteristik fisik yang baik dan tingkat kunjungan yang tinggi, sehingga berpotensi membentuk perilaku pro-lingkungan pengunjung. Namun, penelitian yang mengkaji hubungan place attachment, kualitas fisik, place satisfaction, dan perilaku pro-lingkungan secara komprehensif pada konteks ruang publik perkotaan masih terbatas. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh place attachment dan kualitas fisik terhadap perilaku pro-lingkungan dengan place satisfaction sebagai variabel mediasi di Kiara Artha Park Bandung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 310 responden pengunjung Kiara Artha Park yang sesuai dengan kriteria. Analisis data dilakukan menggunakan metode Partial Least Square-Structural Equation Modeling (PLS-SEM) dengan software SmartPLS4. Hasil penelitian menunjukkan bahwa place attachment dan kualitas fisik tidak berpengaruh signifikan secara langsung terhadap perilaku pro-lingkungan. Sedangkan, place attachment dan kualitas fisik berpengaruh positif dan signifikan terhadap place satisfaction, serta place satisfaction berpengaruh positif dan signifikan terhadap perilaku pro-lingkungan. Selain itu, place satisfaction terbukti memediasi hubungan antara place attachment dan kualitas fisik terhadap perilaku pro-lingkungan. Hasil penelitian juga menunjukkan bahwa model penelitian mampu menjelaskan 67,9% variasi place satisfaction dan 33,6% variasi perilaku pro-lingkungan. Penelitian ini menunjukkan bahwa perilaku pro-lingkungan terbentuk tidak hanya dipengaruhi oleh kualitas fisik dan keterikatan terhadap tempat, tetapi juga oleh kepuasan pengunjung selama berkunjung. Sehingga, peningkatan kualitas ruang publik dan pengalaman positif pengunjung menjadi aspek penting dalam mendorong perilaku pro-lingkungan dan mendukung pengelolaan ruang publik yang berkelanjutan.
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Pro-environmental behaviour is one of the essential factors in supporting the sustainability of urban public spaces. This behaviour is influenced by various factors originating from both individuals and their environment, such as place attachment, physical quality, and place satisfaction. Kiara Artha Park, as one of the public spaces in Bandung, has good physical characteristics and a high number of visitors, making it a potential setting for the development of pro-environmental behaviour among its visitors. However, studies that comprehensively examine the relationships among place attachment, physical quality, place satisfaction, and pro-environmental behaviour in the context of urban public spaces remain limited. Therefore, this study aims to analyze the influence of place attachment and physical quality on pro-environmental behaviour, with place satisfaction acting as a mediating variable in Kiara Artha Park, Bandung. This study employed a quantitative approach using a survey method through questionnaires distributed to 310 visitors of Kiara Artha Park. Data were analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS 4 software. The results indicate that place attachment and physical quality do not have a significant direct effect on pro-environmental behaviour. In contrast, place attachment and physical quality have positive and significant effects on place satisfaction, and place satisfaction has a positive and significant effect on pro-environmental behaviour. Furthermore, place satisfaction is proven to mediate the relationships between place attachment and pro-environmental behaviour, as well as between physical quality and pro-environmental behaviour. The findings also show that the research model explains 67.9% of the variance in place satisfaction and 33.6% of the variance in pro-environmental behaviour. This study demonstrates that the development of pro-environmental behaviour in urban public spaces is influenced not only by physical conditions and place attachment but also by the satisfaction experienced by visitors during their visits. Therefore, improving the quality of public spaces and creating positive visitor experiences are important aspects in encouraging pro-environmental behaviour and supporting sustainable public space management.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Place Attachment, Kualitas Fisik, Place Satisfaction, Perilaku Pro-Lingkungan
Subjects:	H Social Sciences > HT Communities. Classes. Races > HT166 City Planning--Environmental aspects
Divisions:	Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Regional & Urban Planning > 35201-(S1) Undergraduate Thesis
Depositing User:	Kayla Carissa Pasha
Date Deposited:	30 Jul 2026 02:02
Last Modified:	30 Jul 2026 02:02
URI:	http://repository.its.ac.id/id/eprint/140009

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