Penilaian Revisit Intention Melalui Mediasi Place Attachment Pada Revitalisasi Hutan Kota 2 BSD

Putri, Vaniaretha Salsabila (2026) Penilaian Revisit Intention Melalui Mediasi Place Attachment Pada Revitalisasi Hutan Kota 2 BSD. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Revitalisasi kawasan mencakup pengembangan produk wisata yang meliputi atraksi, amenitas, aksesibilitas, dan pelayanan yang secara keseluruhan dapat memengaruhi minat pengunjung untuk melakukan kunjungan ulang. Hutan Kota 2 BSD sebagai salah satu ruang terbuka hijau di Kota Tangerang Selatan telah direvitalisasi melalui peningkatan keempat aspek tersebut. Meskipun revitalisasi telah meningkatkan kualitas fisik kawasan, jumlah kunjungan pengunjung masih menunjukkan kecenderungan penurunan pengunjung. Hal ini mengindikasikan bahwa pengaruh revitalisasi terhadap minat kunjungan ulang tidak hanya bersifat langsung, tetapi juga dapat dipengaruhi oleh faktor psikologis berupa keterikatan tempat (place attachment).
Penelitian ini bertujuan menganalisis pengaruh revitalisasi terhadap revisit intention dengan place attachment sebagai variabel mediasi pada Hutan Kota 2 BSD, dengan menggunakan pendekatan kuantitatif dengan paradigma positivistik melalui penyebaran kuesioner kepada pengunjung Hutan Kota 2 BSD yang pernah berkunjung setelah revitalisasi. Pengambilan sampel dilakukan menggunakan purposive sampling. Analisis skoring digunakan untuk mengukur tingkat persepsi, keterikatan pengunjung pada tempat dan keinginan pengunjung dalam melakukan minat kunjung ulang serta analisis data menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS) digunakan untuk menganalisis hubungan langsung dan tidak langsung antara pengaruh revitalisasi Hutan Kota 2 BSD terhadap minat kunjung ulang (revisit intention) dengan keterikatan tempat (place attachment) sebagai variabel mediasi.
Hasil penelitian ini menunjukan bahwa revitalisasi amenitas terbukti berpengaruh positif dan signifikan secara langsung terhadap minat kunjung ulang, namun pengaruhnya tidak signifikan secara langsung terhadap place attachment. Sementara itu, revitalisasi atraksi dan revitalisasi aksesibilitas tidak berpengaruh langsung terhadap minat kunjung ulang, tetapi keduanya berpengaruh positif dan signifikan terhadap place attachment. Sedangkan revitalisasi pelayanan tidak terbukti berpengaruh signifikan terhadap place attachment maupun revisit intention. Analisis mediasi menunjukkan bahwa place attachment memediasi secara penuh (full mediation) hubungan antara revitalisasi atraksi dan revitalisasi aksesibilitas terhadap minat kunjung ulang. Sebaliknya, place attachment tidak memediasi hubungan antara revitalisasi amenitas maupun pelayanan terhadap minat kunjung ulang.
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The revitalization of the area involves the development of tourism products including attractions, amenities, accessibility, and services which collectively influence visitors’ interest in returning. Hutan Kota 2 BSD, as one of the green open spaces in South Tangerang City, has been revitalized through improvements to these four aspects. Although the revitalization has improved the area’s physical quality, visitor numbers continue to show a downward trend. This indicates that the impact of revitalization on the intention to revisit is not only direct but may also be influenced by psychological factors such as place attachment. This study aims to analyze the effect of revitalization on revisit intention, with place attachment as a mediating variable, at Hutan Kota 2 BSD. It employs a quantitative approach based on a positivist paradigm through the distribution of questionnaires to visitors of Hutan Kota 2 BSD who have visited the site since the revitalization. Sam pling was conducted using purposive sampling. Scoring analysis was used to measure the level of visitors’ perceptions, their attachment to the place, and their desire to revisit, while data analysis using Structural Equation Modeling–Partial Least Squares (SEM-PLS) was employed to analyze the direct and indirect relationships between the effects of the revitalization of Hutan Kota 2 BSD on intention to revisit with place attachment as a mediating variable.
The results of this study show that the revitalization of amenities has a positive and significant direct effect on the intention to revisit, but its effect is not significant on place attachment. Meanwhile, the revitalization of attractions and the revitalization of accessibility do not have a direct effect on the intention to revisit, but both have a positive and significant effect on place attachment. In contrast, the revitalization of services was not found to have a significant effect on either place attachment or revisit intention. The mediation analysis showed that place attachment fully mediated the relationship between the revitalization of attractions and the revitalization of accessibility and revisit intention. Conversely, place attachment did not mediate the relationship between the revitalization of amenities or services and revisit intention.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Revitalisasi, Place Attachment, Revisit Intention, SEM-PLS, Revitalization
Subjects:	H Social Sciences > HT Communities. Classes. Races > HT166 City Planning--Environmental aspects
Divisions:	Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Regional & Urban Planning > 35201-(S1) Undergraduate Thesis
Depositing User:	Vaniaretha Salsabila Putri
Date Deposited:	30 Jul 2026 07:56
Last Modified:	30 Jul 2026 07:56
URI:	http://repository.its.ac.id/id/eprint/140162

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