Perancangan Tas Sling-to-Clutch sebagai Media Modernisasi Identitas melalui Monogram Stilasi Motif Batik Kembang Truntum

Cahyani, Christina Tiara (2026) Perancangan Tas Sling-to-Clutch sebagai Media Modernisasi Identitas melalui Monogram Stilasi Motif Batik Kembang Truntum. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Penelitian ini bertujuan untuk merancang produk tas wanita transformable sling-to-clutch yang mengintegrasikan nilai visual Batik Kembang Truntum ke dalam sistem desain modern. Latar belakang penelitian didasarkan pada kecenderungan penggunaan motif batik yang cenderung bersifat dekoratif tanpa pengolahan visual yang adaptif terhadap kebutuhan kontemporer, serta kebutuhan wanita urban akan produk fashion yang fleksibel dan fungsional. Metode perancangan yang digunakan meliputi pendekatan stilasi visual untuk mentransformasikan motif menjadi bentuk monogram, analisis semiotika untuk mengidentifikasi elemen tanda yang dipertahankan, serta analisis affordance untuk mengevaluasi aspek fungsionalitas produk. Luaran yang dihasilkan berupa desain monogram sebagai sistem identitas visual dan prototipe tas sling-to-clutch yang mendukung penggunaan multi-occasion. Pengujian dilakukan melalui usability testing untuk menilai kemudahan penggunaan dan persepsi estetika pengguna. Hasil penelitian menunjukkan bahwa pendekatan transformasi visual motif ke dalam sistem monogram dapat menghasilkan desain yang lebih modern, fleksibel, dan tetap merepresentasikan identitas budaya dalam konteks produk fashion kontemporer.
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This study aims to design a transformable women’s bag in a sling-to-clutch format by integrating the visual elements of Batik Kembang Truntum into a modern design system. The research is motivated by the tendency of batik motifs to be applied merely as decorative elements without adaptive visual transformation, as well as the need of urban women for flexible and functional fashion products. The design method employs a visual stylization approach to transform the motif into a monogram system, supported by semiotic analysis to identify essential visual signs to be retained, and affordance analysis to evaluate product usability. The outcomes of this study include a monogram design as a visual identity system and a sling-to-clutch bag prototype that supports multi-occasion use. The design is evaluated through usability testing to assess functional performance and users’ aesthetic perception. The results indicate that transforming traditional motifs into a monogram system can produce a more modern, adaptable design while maintaining cultural identity within contemporary fashion products.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	desain produk, tas transformable, monogram, Batik Kembang Truntum, semiotika, affordance, wanita urban, product design, transformable bag, monogram, Batik Kembang Truntum, semiotics, affordance, urban women
Subjects:	N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK1535.B3 Design N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK9503 Batik--Themes, motives. Q Science
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis
Depositing User:	Christina Tiara Cahyani
Date Deposited:	31 Jul 2026 06:07
Last Modified:	31 Jul 2026 06:07
URI:	http://repository.its.ac.id/id/eprint/140163

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