Sari, Nadya Lintang (2026) Perancangan Sling Bag Merchandise Resmi CRSL Land Festival Berbasis Interaksi Desain untuk Mendukung Aktivitas Digital Gen Z. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Perkembangan era digital telah menggeser pengalaman festival musik menjadi ruang yang mengintegrasikan dimensi fisik dan digital, khususnya bagi Generasi Z. Dalam konteks ini, merchandise resmi tidak hanya berfungsi sebagai produk fungsional, tetapi juga sebagai medium identitas dan interaksi. Namun, tas merchandise festival yang beredar saat ini umumnya belum dirancang untuk mengakomodasi perilaku digital pengguna yang dinamis, seperti kebutuhan akses cepat, dokumentasi, dan keamanan barang dalam situasi keramaian. Penelitian ini bertujuan untuk merancang tas merchandise resmi CRSL Land Festival 2026 yang adaptif melalui pendekatan Interaction Design berbasis habit Generasi Z pada platform digital. Metode yang digunakan adalah mixed methods melalui studi literatur, observasi, dan survei terhadap responden Generasi Z. Hasil analisis menunjukkan bahwa kebutuhan utama pengguna meliputi aksesibilitas yang praktis, keamanan, serta fitur yang mendukung aktivitas digital. Sintesis kajian menghasilkan arah perancangan sling bag yang mengintegrasikan prinsip Interaction Design, ergonomi, dan eksplorasi material. Luaran desain berupa tiga seri tas yaitu Jumzag, Loudee, dan Beanz yang masing-masing menonjolkan aspek adaptif, ekspresif, dan playful, dilengkapi dengan prototipe fisik serta digital companion user interface berbasis NFC sebagai salah satu fitur pendukung untuk aktivitas digital. Dengan demikian, desain yang dihasilkan diharapkan mampu meningkatkan kualitas pengalaman pengguna sekaligus memperkuat identitas visual festival dalam ekosistem budaya digital Generasi Z.
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The digital transformation has shifted music festival experiences into hybrid spaces that integrate physical and digital dimensions, particularly for Generation Z. In this context, official merchandise functions not only as a utilitarian product but also as a medium of identity and interaction. However, existing festival merchandise bags are generally not designed to accommodate dynamic digital behaviors, such as the need for quick access, content documentation, and item security in crowded environments. This study aims to design an adaptive official merchandise bag for CRSL Land Festival 2026 through an Interaction Design approach based on Generation Z’s platform habits. The research employs a mixed-methods approach, including literature review, observation, and a survey involving Generation Z respondents. The synthesis of the study informs the design direction of a sling bag that integrates the principles of Interaction Design, ergonomics, and material exploration. The design output consists of three series, Jumzag, Loudee, and Beanz, each highlighting adaptive, expressive, and playful aspects respectively. These are complemented by physical prototypes and a digital companion user interface based on NFC technology, serving as a supporting feature for digital activities. Consequently, the resulting design is expected to enhance user experience while simultaneously reinforcing the festival’s visual identity.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | festival musik, Generasi Z, Interaction Design, sling bag, adaptif, merchandise, music festival, Generation Z, Interaction Design, sling bag, adaptive, merchandise |
| Subjects: | N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK1535.B3 Design N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK3600 Other arts and art industries T Technology > T Technology (General) T Technology > T Technology (General) > T385 Visualization--Technique |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis |
| Depositing User: | Nadya Lintang Sari |
| Date Deposited: | 31 Jul 2026 00:48 |
| Last Modified: | 31 Jul 2026 00:48 |
| URI: | http://repository.its.ac.id/id/eprint/140188 |
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