Arahan Revitalisasi Kegiatan pada Lahan Bekas Pusat Perbelanjaan Moro Di Kota Purwokerto

Hartono, Bimo Suryo (2026) Arahan Revitalisasi Kegiatan pada Lahan Bekas Pusat Perbelanjaan Moro Di Kota Purwokerto. Other thesis, Institut Teknologi Sepuluh Nopember.

Text 5015221051-Undergraduate_Thesis.pdf - Accepted Version Restricted to Repository staff only Download (7MB) | Request a copy

Abstract

Penelitian ini bertujuan untuk merumuskan arahan revitalisasi kegiatan pada lahan komersial bekas pusat perbelanjaan Moro seluas 2,4 Hektar di Kota Purwokerto yang terbengkalai pasca dinyatakan pailit pada tahun 2023. Menggunakan kerangka analisis Highest and Best Use (HBU) yang, penelitian memiliki dua sasaran. Menentukan alternatif pengembangan beserta ukuran optimalnya menggunakan metode Content Analysis (CA) terhadap hasil wawancara bersama pemangku kepentingan terkait dinamika supply dan tingkat keterisian properti. Lalu mengevaluasi alternatif terpilih berdasarkan empat aspek HBU, yakni kelayakan hukum (zonasi dan intensitas ruang), fisik (karakteristik, aksesibilitas, kedekatan fasilitas, dan utilitas), finansial (Net Present Value [NPV]), serta produktivitas maksimum. Hasil analisis sasaran pertama berhasil mereduksi tujuh opsi awal menjadi tiga alternatif kegiatan dengan luasan Gross Floor Area (GFA) maksimal sebesar 42.800 m², yaitu: Mal, Hotel, dan Ruko. Berdasarkan evaluasi sasaran kedua, ketiga alternatif dinyatakan lolos penuh dan layak pada aspek hukum maupun fisik. Namun, pada uji aspek finansial dan produktivitas maksimum, terdapat diferensiasi. Alternatif pengembangan Hotel dinyatakan sangat layak dan menguntungkan secara investasi dengan nilai NPV positif sebesar Rp32.992.185.532,63 dan tingkat produktivitas lahan positif sebesar 57,46%. Sebaliknya, alternatif Mal dan Ruko menghasilkan NPV dan produktivitas negatif serta nilai produktivitas lahan negatif. Dengan demikian, penelitian ini menyimpulkan bahwa kegiatan Hotel merupakan arahan kegiatan yang paling sesuai sebagai strategi revitalisasi lahan eks-Moro Purwokerto.
======================================================================================================================================
This study aims to formulate guidelines for the revitalization of the 2.4-hectare commercial site of the former Moro shopping center in Purwokerto, which has been abandoned since it was declared bankrupt in 2023. Using the Highest and Best Use (HBU) analytical framework, this study has two objectives. The first is to identify development alternatives and their optimal scales using the Content Analysis (CA) method on interview results with stakeholders regarding supply dynamics and property occupancy rates. Second, to evaluate the selected alternatives based on four HBU aspects: legal feasibility (zoning and land use intensity), physical feasibility (characteristics, accessibility, proximity to facilities, and utilities), financial feasibility (Net Present Value [NPV]), and maximum productivity. The results of the first objective analysis successfully narrowed down the seven initial options to three alternative uses with a maximum Gross Floor Area (GFA) of 42,800 m², namely: a shopping mall, a hotel, and retail units. Based on the second-phase evaluation, all three alternatives were deemed fully compliant and viable from both legal and physical perspectives. However, differences emerged when assessing financial viability and maximum productivity. The Hotel development alternative was deemed highly viable and profitable as an investment, with a positive Net Present Value (NPV) of Rp32.992.185.532,63 and a positive land productivity rate of 57,46%. In contrast, the shopping mall and shop house alternatives yielded negative NPVs as well as negative land productivity values. Thus, this study concludes that the Hotel option is the most suitable activity direction as a strategy for revitalizing the former Moro Purwokerto site.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Revitalisasi kegiatan, Pasokan, Tingkat keterisian, Penggunaan Tertinggi dan Terbaik (HBU), Pengembangan Bisnis Real Estate, Activity revitalization, Supply, Occupancy, Highest and Best Use (HBU), Real Estate Business Development.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD30.24 Feasibility studies. Feasibility appraisals H Social Sciences > HD Industries. Land use. Labor > HD7293 Housing policy T Technology > T Technology (General) > T56.8 Project Management
Divisions:	Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Regional & Urban Planning > 35201-(S1) Undergraduate Thesis
Depositing User:	Bimo Suryo Hartono
Date Deposited:	30 Jul 2026 01:26
Last Modified:	30 Jul 2026 01:26
URI:	http://repository.its.ac.id/id/eprint/140283

Actions (login required)

View Item