Perancangan Tas Display Untuk Figur Blind Box Dengan Product Attachment Untuk Optimalisasi Ikatan Emosional Gen Z

Nataniela, Griselda Nadhif (2026) Perancangan Tas Display Untuk Figur Blind Box Dengan Product Attachment Untuk Optimalisasi Ikatan Emosional Gen Z. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Penelitian ini mengkaji kebutuhan emosional pada Gen Z sebagai akibat dari tekanan kehidupan modern yang semakin intens. Gen Z mencari relaksasi melalui produk atau hiburan yang menawarkan kepuasan emosional. Fenomena mengoleksi figur blind box muncul sebagai pemenuhan kebutuhan emosional pengguna. Poin utama dari blind box adalah sensasi kejutan yang diperoleh dari peningkatan dopamin selama proses pembukaan kemasan. Rasa antusias dan kepuasan yang didapatkan dari produk blind box tidak bertahan lama setelah pengguna mengetahui isi dari blind box. Kepuasan yang bersifat sementara ini mengakibatkan pola konsumsi yang bersifat impulsif. Kebiasaan yang umunya dilakukan kolektor figur yaitu memajang koleksi yang mereka miliki di rak penyimpanan atau membawa sebagian lainnya di tas untuk dibawa bepergian. Metode yang digunakan dalam penelitian ini adalah kualitatif dengan pendekatan product attachment yang membahas ikatan emosional antara produk dengan pengguna. Proses penggalian data primer dilakukan melalui wawancara terhadap tiga kolektor figur blind box , psikolog, dan produsen blind box. Data sekunder didapatkan dari studi literatur mengenai periaku konsumsi Gen Z dan teori-teori psikologi yang mendukung. Konsep desain dalam penelitian mengintegrasikan prinsip product attachment ke dalam rancangan produk tas yang bertujuan untuk meningkatkan interaksi positif antara pengguna dengan produk. Temuan data menunjukkan bahwa 51% responden membeli blind box secara impulsif setelah melihat seri baru di pusat perbelanjaan atau media sosial. Jangka kepuasan setelah pembelian blind box juga bervariasi, yaitu seminggu (40%), 3—4 hari (16%), hitungan jam (13%), dan tepat setelah pembelian (8%). Berdasarkan pengalaman membawa figur di tas, pengguna mengalami masalah teknis berupa kerusakan pada figur dan penataan yang kurang rapi. Pengembangan fitur pada tas difokuskan pada sistem display dan perlindungan figur. Melalui interaksi seperti membersihkan figur, menata ulang display, membawa dan menunjukkannya kepada orang lain dapat meningkatkan kepuasan emosional yang berkelanjutan.
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This research examines the emotional needs of Generation Z as a consequence of increasingly intense modern life pressures. Gen Z seeks relaxation through products or entertainment that offer emotional fulfillment. The phenomenon of collecting blind box or figures has emerged as a means to satisfy these emotional requirements. The core appeal of blind boxes lies in the sensation of surprise derived from the dopamine spike during the unboxing process. However, the enthusiasm and satisfaction gained from these products are short-lived once the contents are revealed. This transient satisfaction leads to impulsive consumption patterns. Typically, collectors display their collections on storage shelves or carry a selection in their bags while traveling. The methodology employed in this study is qualitative, utilizing a product attachment approach to analyze the emotional bond between the product and the user. Primary data was gathered through interviews with three blind box collectors, a psychologist, and a blind box manufacturer. Secondary data was obtained from literature studies regarding Gen Z consumption behavior and supporting psychological theories. The design concept integrates product attachment principles into the bag’s design to foster positive interaction between the user and the product. Data findings indicate that 51% of respondents purchase blind boxes impulsively after seeing new series in shopping centers or on social media. The duration of satisfaction post-purchase varies: one week (40%), 3–4 days (16%), a few hours (13%), and immediately after purchase (8%). Based on the experience of carrying figures in bags, users encounter technical issues such as figure damage and disorganized displays. Consequently, the development of bag features is focused on the display system and figure protection. Through interactions such as cleaning the figures, rearranging the display, and carrying or showing them to others, it is expected to enhance long-term satisfaction.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Tas Display Figur, Product Attachment, Pembelian Impulsif, Kepuasan Berkelanjutan, Blind Box, Display Bag, Product Attachment, Impulsive Buying, Long-term Satisfaction, Blind Box.
Subjects:	N Fine Arts > NC Drawing Design Illustration N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK3600 Other arts and art industries
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis
Depositing User:	Griselda Nadhif Nataniela
Date Deposited:	31 Jul 2026 07:10
Last Modified:	31 Jul 2026 07:10
URI:	http://repository.its.ac.id/id/eprint/140592

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