Yudha, Adithia Mahatva (2026) Arahan Pengembangan Kawasan Zona Eropa Kota Lama Surabaya Berdasarkan Pengaruh Komponen 4A Pariwisata Terhadap Minat Berkunjung Wisatawan Generasi Z. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Sektor pariwisata memberikan kontribusi sebesar 5,12% terhadap pertumbuhan ekonomi nasional. Kota Surabaya sebagai salah satu kota yang memiliki potensi pada wisata budaya melalui keberadaan berbagai bangunan cagar budaya, salah satunya Zona Eropa Kota Lama yang dikenal sebagai kawasan warisan kolonial Belanda. Setelah direvitalisasi pada 23 Juni 2024, kawasan ini mengalami peningkatan jumlah pengunjung sebesar 98,07% pada akhir tahun dibandingkan awal peresmian. Generasi Z merupakan segmen wisatawan potensial yang memiliki minat terhadap wisata budaya, namun karakteristik Generasi Z yang terikat dengan dunia digital sehingga memiliki preferensi wisata yang berubah-ubah dan loyalitas destinasi yang rendah menuntut adanya pengembangan berkelanjutan. Penelitian ini bertujuan mengidentifikasi pengaruh komponen pariwisata 4A (Atraksi, Aksesibilitas, Amenitas, Ancillary) terhadap minat berkunjung wisatawan Generasi Z di Zona Eropa Kota Lama Surabaya serta merumuskan arahan pengembangannya. Penelitian menggunakan pendekatan kuantitatif pada sasaran 1 dan 2 penelitian, serta pendekatan kualitatif pada sasaran 3. Data primer diperoleh melalui kuesioner terhadap 221 wisatawan Generasi Z yang pernah atau sedang mengunjungi lokasi penelitian. Analisis yang digunakan meliputi statistik deskriptif kuantitatif, Structural Equation Modelling-Partial Least Square (SEM-PLS), dan analisis deskriptif kualitatif berbasis literatur serta best practice. Hasil penelitian menunjukkan bahwa minat berkunjung wisatawan Generasi Z tergolong tinggi dengan nilai mean 4,14. Seluruh komponen 4A terbukti berpengaruh positif dan signifikan terhadap minat berkunjung, dengan komponen yang paling berpengaruh secara berurutan yaitu atraksi (path coefficient 0,412 dan effect size 0,33), amenitas ( path coefficient 0,238 dan effect size 0,135), ancillary ( path coefficient 0,208 dan effect size 0,09), dan aksesibilitas (path coefficient 0,193 dan effect size 0.08). Untuk merumuskan arahan pengembangan, difokuskan pada dua komponen yang paling berpengaruh yaitu atraksi dan amenitas dengan arahan yaitu optimalisasi bangunan cagar budaya sebagai ruang komersial kreatif, optimalisasi fungsi Pabrik Sirup Siropen sebagai wisata warisan industri interaktif, penyelenggaraan event budaya partisipatif, penambahan facade lighting, penyediaan titik kuliner street food, penyediaan teknologi QR Code pada tiap bangunan cagar budaya, penyediaan rest area, peningkatan kebersihan fasilitas, serta penyediaan Wi-Fi publik dan charging station.
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The tourism sector contributes 5.12% to the national economic growth. Surabaya, as a city with cultural tourism potential, features various heritage buildings, one of which is the European Zone of the Old Town, known as a Dutch colonial heritage area. Following its revitalization on June 23, 2024, the area experienced a 98.07% increase in the number of visitors by the end of the year compared to its initial reopening. Generation Z is a potential tourist segment with a strong interest in cultural tourism; however, their digital-bound characteristics, which lead to fluctuating tourism preferences and low destination loyalty, demand sustainable development. This study aims to identify the influence of the 4A tourism components (Attraction, Accessibility, Amenity, Ancillary) on the visiting interest of Generation Z tourists in the European Zone of Surabaya Old Town and to formulate its development guidelines. The research utilizes a quantitative approach for objectives 1 and 2, and a qualitative approach for objective 3. Primary data were obtained through questionnaires distributed to 221 Generation Z tourists who have visited or are currently visiting the research location. The analysis methods include quantitative descriptive statistics, Structural Equation Modelling-Partial Least Square (SEM-PLS), and qualitative descriptive analysis based on literature and best practices. The results indicate that the visiting interest of Generation Z tourists is classified as high, with a mean score of 4.14. All 4A components are proven to have a positive and significant effect on visiting interest, with the most influential components consecutively being attraction (path coefficient 0.412 and effect size 0.33), amenity (path coefficient 0.238 and effect size 0.135), ancillary (path coefficient 0.208 and effect size 0.09), and accessibility (path coefficient 0.193 and effect size 0.08). The formulation of development guidelines focuses on the two most influential components, namely attraction and amenity. The guidelines include optimizing heritage buildings as creative commercial spaces, optimizing the function of the Siropen Syrup Factory as an interactive industrial heritage tourism attraction, organizing participatory cultural events, adding facade lighting, providing street food culinary spots, implementing QR Code technology on each heritage building, providing rest areas, improving facility cleanliness, and providing public Wi-Fi and charging stations.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Komponen Pariwisata 4A, Minat Berkunjung, Generasi Z, Zona Eropa Kota Lama Surabaya, SEM-PLS, Arahan Pengembangan,4A Tourism Components, Visiting Interest, Generation Z, European Zone of Surabaya Old Town, SEM-PLS, Development Guidelines |
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > G155 Tourism G Geography. Anthropology. Recreation > G Geography (General) > G155.A55 Tourism and city planning |
| Divisions: | Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Regional & Urban Planning > 35201-(S1) Undergraduate Thesis |
| Depositing User: | Adithia Mahatva Yudha |
| Date Deposited: | 31 Jul 2026 06:09 |
| Last Modified: | 31 Jul 2026 06:09 |
| URI: | http://repository.its.ac.id/id/eprint/140667 |
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